Modern Elegance is Centerstage in DazzleUSA's Transitional/Fall 2013 Collection

DazzleUSA launched its latest collection of handbags, jewelry, and accessories. Checkout its website or visit the store.

Online PR News – 07-August-2013 – Germantown, TN – DazzleUSA, one of the leading fashionable gift, jewelry and accessory stores online today, has just announced the release of its Transitional/Fall 2013 collection, and what you'll find is a stunning array of designer handbags, gift ideas, accessories and ultra-chic designer jewelry. Mainstays like Kendra Scott, Big Buddha wallets, Dogeared jewelry and Lilly Pulitzer accessories continue to attract new and loyal customers. New to DazzleUSA this season is Spartina 449. Spartina 449 provides a great, on-trend, traditional focus with its use of updated materials and leather colors to epitomize casual chic! Another focus centers on the exciting additions from Mellie Bianco, John Wind and Simon Sebbag that target a modern bohemian attitude for day and night.

The palette

The sophisticated and relevant colors in this collection of jewelry, accessories and handbags move from shades of aqua, mint, coral and rich nudes to the emergence of illuminating metallic shades of pewter, gold and bronze. Whether by themselves or paired with accents of merlot, deep greens and navy, the looks range from casual Friday to special occasion formal.


Texture gives this collection a dynamic edge. From semi-precious stones (Onyx, Labradorite, Smokey Quartz) to Fresh Water Pearls, the collection is about layers of materials for dimension and shape! Gold reigns in metal, but sterling silver has a strong presence. Cosmopolitan chic shifts to Modern Elegance and the materials (metals, stones, Czech crystals and pearls) blend to create a freshness and newness not seen at most popular jewelry stores.

Real women on Dazzle

Mother and daughter Tricia and Missy Thomas both shop at Dazzle. "DazzleUSA carries the latest in handbags, jewelry and accessories allowing us to express our own personal styles." Tricia is in her late 40s and Missy is starting college at 19. They love shopping Dazzle because they can always find exactly what they are looking for in this friendly and comfortable boutique.

Debi Smith who is in her late 20s, doesn't just look for the latest arrivals that come in each week at Dazzle, but she likes to shop the entire store before making her way to one of the lifestyle areas. "It's so up-to-date and easy to shop as the store is set-up by lifestyle - classic, contemporary, trendy and even areas dedicated to specific designers!" DazzleUSA is set-up to show the very latest in fashion while organized to make it easy and fun to shop without being overwhelmed with choices that don't make sense!

"I shop at Dazzle because their collections always match my taste and style. They look great on me and I always get compliments from officemates," says Sharon Jones, also in her late 20s.

Shopping Ease

While DazzleUSA has a physical store in Tennessee, they wanted to reach out to consumers who are too far away to enjoy the in-store experience. The online store is open 24 hours a day and offers an array of designers and private label merchandise that represent the "best of the best" from the brick and mortor location.

The layout of the online store is comprehensive. You can choose among brands, sort them out according to the price, or even look for items by product type. If you have a specific item in mind, you can use the search tool. is designed for you to be fast, fun and easy!

The store is located in Germantown, Tennessee along the Poplar corridor at 7730 Poplar Avenue in the Germantown Village Square Shopping Center. Call 901.755.8393 for more information. The store is open from 10am to 6pm, Mondays through Saturdays and private appointments are available.

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