Online PR News – 06-August-2013 – Chicago, IL – Babaroga is not a game development studio known to shy away from fresh ideas. One such idea, Lootsie, was unveiled during last week's Casual Connect conference in San Francisco, where Babaroga's very own Lucky Lanes Bowling and Jet-Set Scratch-Off Gold were announced among some of the first games to launch with the service. Both titles are available now, and players can immediately reap the benefits of Lootsie's reward platform.

Originally a launch-window title for the Zune HD, Lucky Lanes Bowling became a showpiece for the device's visual fidelity and intuitive touchscreen interface. After almost four years, the addictive, free-to-play arcade bowling of Lucky Lanes is back and gracing iOS devices with Lootsie rewards. Jet-Set Scratch-Off Gold, an entirely new IP from Babaroga, sees players traveling the globe in search of scratch-off ticket riches. When you're not matching numbers or besting the dealer, you're leveling up, collecting souvenirs and achieving VIP status - all while earning Lootsie points on iOS. And who ever said gambling is a sure way of getting nothing for something? Babaroga insists otherwise by releasing Jet-Set Scratch-Off Gold for free.

"The natural evolution for built-in accolade systems is to actually reward players. Existing achievement implementation we see today gives players nothing more than digital bragging rights," said Andreja Djokovic, CEO of Babaroga. "We can break that mold by introducing Lootsie into our titles. That's precisely what we intend to do with Lucky Lanes Bowling and Jet-Set Scratch-Off Gold, with more to follow in the immediate future."

"Lootsie is building a network of games and apps where in-app advertising actually enhances the user experience instead of interrupting it," said Marc Mitchell, CEO of Lootsie. "Babaroga embraced our consumer-friendly vision of turning in-game achievements into meaningful, tangible rewards."

As players of Lucky Lanes Bowling and Jet-Set Scratch-Off Gold acquire achievements, Lootsie will reward them with points they can redeem in the Lootsie Marketplace for real-world goods such as gift-cards, prizes and special offers from Amazon, Best Buy, GameStop, Target and Walmart, among others.

About Babaroga, LLC.
Babaroga burst onto the scene in 2002, and quickly established itself as a highly relevant game developer. With a large array of published titles across various platforms, Babaroga is devoted to delivering games that go above and beyond expectations. Babaroga has created games that let players enter into worlds unlike any other From game-of- the-year Spore: Origins to EA MMA and Rogue Racing, Babaroga has a diverse portfolio that continues to expand.

About Lootsie
Lootsie is the evolution of advertising for mobile, social and casual games. Its flexible rewards platform connects gamers, game developers and advertisers, while creating mutually beneficial relationships between all parties. Lootsie rewards players with Lootsie Points for in-game achievements, purchases and engagement activity, which can be earned across games and across platforms. Gamers manage and redeem their Lootsie Points in the Lootsie Marketplace, where they can convert their points into real-world rewards such as gift cards and discounts at top retailers, including Starbucks, Amazon, Sephora, Target and more. Lootsie, Inc. is a privately funded company based in Los Angeles. For more information, visit