Prestigious accolade validates Fuji Xerox Asia Pacific‚Äôs excellence in branding and marketing
Online PR News – 06-August-2013 – Singapore – Fuji Xerox Asia Pacific Pte Ltd received the award for being ‚ÄėAsia‚Äôs Best Brand‚Äô at the 4th CMO Asia Awards for Excellence in Branding & Marketing, at the award ceremony on 31st July held at the Pan Pacific Hotel, Singapore.
A first win for Fuji Xerox, the company won the award with recognition of its 1:1 Experience, that enables customers to create value by adopting a consistent, innovative and strategic branding and marketing approach. This has been successful in capturing a strong mindshare amongst consumers, in influencing consumers‚Äô actual buying behavior and in securing consumers‚Äô commitment to the brand.
The CMO Asia Awards, represented by 25 countries across Asia, recognises organisations‚Äô chief marketing officers and professionals for displaying leadership in building brands combined with consistent innovation and strategic marketing; focusing on the strengths of a brand‚Äôs ability to achieve share of mind, market and commitment amongst target audiences. This year, 30 companies from across Asia received awards in the various categories.
Taking 1:1 marketing to new heights of personalisation across channels, Fuji Xerox enables its client companies to increase their brand loyalty. The 1:1 Experience Service Team helps marketers (or agencies) to maximise marketing investment by strategically delivering the right message, to the right person at the right time using the right channels of communication.
‚ÄúIt is a great honour for Fuji Xerox to be conferred with the ‚ÄėAsia‚Äôs Best Brand‚Äô award by CMO Asia as it underscores the effectiveness and robustness of our branding practices,‚ÄĚ says Helene Blanchette, senior manager, Innovations and Business Transformation, Fuji Xerox Asia Pacific Pte Ltd. ‚ÄúBy adhering to the same branding philosophies, but continuously aligning our marketing strategies to stay ahead of evolving trends in the marketplace and pushing the boundaries with novel ideas to engage our customers, Fuji Xerox has created a brand with clear value propositions strongly attached to it and instilled a strong sense of affinity amongst our customers.‚ÄĚ
With more than 51 years of innovation in technology, marketing initiatives and business enabler tools, Fuji Xerox has introduced customers to more ways to manage communications efficiently and effectively; with a proven track record of having assisted the largest businesses in the region to achieve their business goals by simplifying the communication process.
This award affirms Fuji Xerox‚Äôs commitment to expanding its services beyond traditional print to being a dynamic and forward thinking company that is not only the leader in the market in terms of technology, but also one that offers customers the added value of multi-channel business solutions.
About Fuji Xerox Co., Ltd.
Fuji Xerox Co., Ltd. is a 75-25 joint venture between FUJIFILM Holdings Corporation and Xerox Corporation (U.S.A.) that develops, manufactures and markets world-class office and publishing equipment/systems, digital color/monochrome multifunction devices, as well as document management software, solutions and services in Japan and the Asia-Pacific region including China. It also manufactures digital copiers, multifunction devices and printers for worldwide distribution.
Founded in 1962, the company currently employs approximately 45,000 people globally, and has more than 80 domestic and overseas affiliates and sales subsidiaries. More information of Fuji Xerox is available at www.fujixerox.com