Respect The Road celebrates Friendship’s Day on Twitter! #RTRBuddy
08/06/2013

An exciting Friendship's Day contest is on the cards on Twitter, organized by SABMiller's CSR Initiative "Respect The Road". You can stand to win exciting prizes by Tagging your friend and tweeting a Friendship's Day message to him. The best messages stand to win.

Online PR News – 06-August-2013 – New Delhi, India – Life isn’t measured by the riches amassed, but by the friends you have made.

Friendship’s Day is celebrated on the first Sunday of August and is one of the most awaited days in the year. This Friendship’s Day SABMiller India’s initiative; “Respect The Road” is hosting an exciting Twitter contest titled #RTRBuddy to engage people across India.

Often we take our friends for granted and fail to express our affections to them. From being a guide, a counselor, a shoulder to cry on and someone who makes sure you get home safely, a good buddy is irreplaceable. Respect The Road addresses this opportunity and provides a forum where friends can leave personalized messages to each other, and even stand to win amazing vouchers in the bargain.

The #RTR Buddy contest starts on 4th August, 2013, the morning of Friendship’s Day. All you need to do is Tag a friend, and leave a special message for him/her. The best entries win exciting vouchers.

With this campaign, Respect The Road aims to connect with its Twitter Fan base. Apart from being highly relevant with the youth, #RTRBuddy initiative hopes to spread the message of road safety and the thought that a buddy should be allowed to drive, in case you are drunk.

The contest, conceptualized and executed by Geek Creatives, a Bangalore based digital agency is in support of the Buddy Effect campaign, which also won the FICCI Award for Best Social Media Campaign for Sustainability, 2013.