Branding Matters. Because Branding Matters. As we absorb this reality in our everyday professional and personal domains, magazines like BRAND KNEW are bringing about a radical and tectonic shift in the branding paradigm.
Online PR News – 03-August-2013 – UAE, Dubai – Branding Matters. Because Branding Matters. As we absorb this reality in our everyday professional and personal domains, magazines like BRAND KNEW are bringing about a radical and tectonic shift in the branding paradigm. Published by the Dubai headquartered new age brand marketing consultancy ISD Global, BRAND KNEW has two avataars- one a print edition and the other a digital edition. The digital edition can be accessed on http://brandknew.groupisd.com
As the hyper clutter of brands and increasing commoditization of products and services reach a new crescendo, it is becoming increasingly vital to differentiate, distinguish and deliver relevance for audiences. Organisations big or small, local, regional or global has to reconcile to this reality, sooner than later. Brands that are demonstrating this fleet footedness are beginning to see better customer respect, recall and thereby loyalty.
“What was extremely relevant yesterday, has become superfluous today. Customer expectations, market dynamics and the highly unpredictable macro economic situation has set the cat amongst the pigeons. Re inventing&re engineering seems to be the constant need of the hour. Brands need to be running really hard to stand at the same place and retain customers. With BRAND KNEW, its our endeavor at ISD Global, to deliver distilled relevance that brand and business owners can leverage to their advantage”, remarked Suresh Dinakaran, Managing Editor of BRAND KNEW and Group CEO, ISD Global.
ISD Global is a new age Dubai based brand marketing consultancy offering future ready, innovation embedded, disruptively relevant and compellingly customer engaging creative communication and advertising solutions to brands in multiple markets across categories including FMCG, Automotive, Travel & Tourism, Retail, Education, Hospitality, Real Estate, F&B, Lifestyle & Luxury, Banks & Financial Institutions, Technology, Healthcare, Services etc. They pride themselves in being an ideas company- Ideas that work, ideas that stimulate, ideas that inspire and ideas that bring investors in the form of consumers, stakeholders etc to the brands they work with. A preview of their communication showcase can be had from www.groupisd.com and an understanding of their philosophy can be accessed from this video link http://bit.ly/z1ZqiG. If you are on the lookout to launch a brand or build a brand or even to rejuvenate a fatigued brand, ISD Global are the go to entity to do precisely that. You can reach them on firstname.lastname@example.org
To download free the digital edition of BRAND KNEW (including previous issues), you can log onto www.brandknewmag.com
BRAND KNEW goes out to a vast multitude of readers including CEOs, Entrepreneurs, Ad Agency Heads, Brand & Marketing Managers, students of branding and advertising etc. In short, any individual or entity, wanting to build, grow and nurture brands, should be a reader of BRAND KNEW.