Market Research Reports, Inc. has announced the addition of â€œPublicis Omnicom Group vs. Google, Facebook, and others in Digital Advertising" research report to their offering.
Online PR News – 02-August-2013 – Lewes, Delaware – The global advertising market is expected to reach approximately $505 B in 2013, representing a 3.5% growth rate. Digital advertising is the fastest growing segment within advertising, and within that segment, mobile is the fastest growing segment of Internet advertising with a projected 67% growth rate.
The merger of advertising giants would have more than 130,000 employees and will represent the number one advertisement firm with Omincom $14.2 B and Publicis $8.8, the combined revenue of $23B based on 2012 numbers. This surpasses the currently largest revenue producer WPP with $15.95B. Coming in at a current fourth place is Interpublic Group at $6.96B.
This research evaluates the proposed merger between Omnicom and Publicis including challenges, synergies, market opportunities, and recommendations for the combined company as it seeks to leverage its assets to obtain a greater stake in the digital advertising market. Recommendations include market focus, strategy, partnering, and acquisitions.
Wireless carriers and Internet service providers
Advertising groups, agencies, and media buyers
Media companies, portals, and content providers
Digital application, content, and commerce companies
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