Epom Ad Server has announced that its supported ad formats now include five new IAB-compliant formats - Mobile Rising Stars. The news is especially good for marketers who aim at increasing campaigns' effectiveness and having better influence on potential buyers.
Online PR News – 02-August-2013 – 08.01.13-Kiev – Epom Ad Server, a global provider of ad serving technologies operating by Epom Ltd., announced about the inclusion of five Mobile Rising Stars formats based on IAB standards into its supported Rich Media formats to enable marketers to launch even more effective ad campaigns and have a greater impact on their potential customers.
“Mobile has become an essential part of the whole advertising mix. From our side, we are always looking forward to bringing new opportunities to our clients and, according to our clients experience, newly implemented creatives have a success among their customers. Epom Mobile ad formats guarantee deeper user interaction and deliver higher user return than do standard mobile banner ads. These formats are specially developed to improve audience reach, enhance brands’ awareness and increase conversion rate,” claimed Anton Ruin, CEO at Epom.
Among the five Rising Stars units are Filmstrip, Slider, Adhesion Banner, Full Page Flex and Push. Filmstrip is horizontal or vertical, scrollable ad unit that engage users with a huge variety of content possibilities delivered in page. Slider gives users a full control over the ad experience. Basically, it is an overlay unit, prompting users to slide the entire page over. Adhesion Banner changes its position when device is rotated. Full Page and Push are ideal creatives that expand on full screen and enables users to interact with ads by controlling them.
“We go with a time and deliver a cutting edge mobile technology,” added Mr. Ruin. “Our aim was to engage the right consumers more effectively and with the help of the new mobile ad formats we accomplished this task.”
Established in 2010, Epom develops ad serving and ad management solutions for publishers, multi-site content networks, ad networks, and advertisers.
Epom enables its users to run display, video, mobile ads in one place thus saving time, resources and bringing more profit. Epom is massively scalable platform suitable for any impressions volume that needs to be served.
For more information, visit http://epom.com