With Annual Sales of 100M, a Proven Track Record in Private Label Childrenswear and Expanding Branded and Licensed Collections, Topsville Chooses Webmaster Studio for Web Design and Marketing Thrust.
Online PR News – 09-June-2010 – – Topsville, a leader with a 35 year track-record in the design and manufacture of children’s apparel, has repositioned itself to take advantage of the expanding market for Branded and Licensed Collections. Topsville’s clients include the world’s most recognized retail brands
such as Target, Wal-Mart, K-Mart, JCPenney, and branding icon Disney. They now produce nationally recognized private brands such as Cherokee, Merona, Faded Glory, George, Arizona, Legends, and Canyon River Blues in direct partnership with these retailers. These sub-brands are a powerful tool for targeting the children’s clothing market. The era of ‘K-Mart’ brand apparel is over.
One vital component of Topsville’s strategy was to capture market share by establishing a powerful brand presence on the web as one of their primary marketing tools. They knew that the key to successfully accomplishing this goal was to choose the right web design and marketing agency - and for this reason they chose Webmaster Studio, a leading-edge web design and marketing firm in New York. “We knew we had to achieve a design that would resonate with prospective customers by visually communicating the essence of the brand,” said Vladimir Khaykin, President of Webmaster Studio, Inc. With new product lines like the highly publicized launch of Scarce, a music inspired, extreme sport, technology driven brand with innovative designs and Miniville, a lifestyle brand for newborns, Topsville sees a payoff in pushing the envelope.
Topsville is a division of Jaclyn Incorporated, a public owned company with 75 years experience and annual sales in excess of $100M. They previously focused on 'on trend' and 'denim driven' child wear designs, but saw the market for Branded and Licensed Collections in partnership with major retailers as a tremendous opportunity. Seeing web presence as the decisive avenue for this expansion, Topsville is confident that Webmaster Studio’s website design is taking them in the right direction.