COLUMBUS TRAVEL MEDIA PUTS SEARCH FIRST WITH EQUALS3
06/08/2010
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Columbus Travel Media, the publisher of leading online travel content portal, the World Travel Guide, has appointed search specialist, Equals3, as its retained search agency.

Online PR News – 08-June-2010 – – This permanent appointment follows initial Search Engine Optimisation review work completed on a project basis by equals3 over the past year, and now cements an ongoing relationship. Equals3 is the third agency Columbus Travel Media has brought on board on retainer in recent weeks, after appointing leading media PR specialists, Braben, and design agency, Start Creative.

John Finlayson, Commercial Director of Columbus Travel Media, explains: "Columbus Travel Media has ambitious plans as we seek to expand our digital offering in 2010. We have carefully selected the best agency partners to help us achieve our overall vision. As with any digital business, staying on top of search is the key. We have been working with Equals3 on a project basis for several months now and we have been impressed with the results they have generated for us."

Equals3 is a specialist in the Travel, Global Healthcare, and Automotive markets, providing 'full service' online marketing. Equals3 joint-CEO, Shahin Fard, was the Head of Online Marketing & Global SEO for Cheapflights, so knows the travel market intimately.

"Equals3 is delighted to have been selected by Columbus Travel Media to support their online marketing - they are a leading global provider of online travel content to consumers, business and the travel industry. Our main priorities are to support the development of their digital portfolio, increase their SEO positioning and traffic, and help them to provide support for their bespoke and licensed content clients globally."

Columbus Travel Media is a strong and versatile travel media business. It provides comprehensive and up-to-date global travel content in various formats, including the World Travel Guide for consumers, Columbus Travel Professional for travel industry professionals and extensive licensed and bespoke travel content for commercial partners.

John Finlayson continues: "Columbus Travel Media is focused on delivering the most objective, accurate, informative and reliable global travel content in the industry via the World Travel Guide portal. Staying on top of search marketing is a priority across our business. We look forward to working with Equals3 to support and grow our audiences.”

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EDITORS NOTES

About Columbus Travel Media (CTM):

Columbus Travel Media is one of the most respected and successful names in the global travel industry, with a long and rich company heritage spanning 29 years. The definitive resource for global travel content, its reputation has been built on journalistic credibility. CTM is dedicated to the provision of objective, accurate, informative and reliable travel content in various formats, including the World Travel Guide for consumers, Columbus Travel Professional for travel industry professionals and Columbus Content Solutions, which provides extensive licensed and bespoke content for commercial partners. A fast-growing, pioneering and diverse global travel content business, CTM has very ambitious plans for the future, with digital expansion a key focus for 2010.

About the World Travel Guide (WTG):

The World Travel Guide is the flagship digital consumer brand within the Columbus Travel Media portfolio. A comprehensive guide to the world’s best travel destinations, its print heritage stretches back 29 years, with the online portal reaching its 10-year anniversary in 2009. Available in English, German, French and Spanish versions, the WTG provides detailed and accurate travel content designed to inspire global travellers. It covers all aspects, from cities to airports, ports to resorts, attractions to events, and it also includes up-to-date travel news, features, mini guides and a popular ‘Holiday Ideas’ section. Updated every day by a dedicated global editorial team, the portal logs 2million+ unique users monthly. For more information: www.worldtravelguide.net.

About Equals3:

Prior to joining Equals3 as joint-CEO, Shahin Fard was the Head of Online Marketing & Global SEO for travel brand Cheapflights. Equals3 provides world-class digital marketing services to clients who are serious about their online performance. Whether its search engine optimisation, pay per click, designing and building your new website, we can help take your online presence to the next level. For more information: www.equals3.co.uk.

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