The Cave Tools marketing team has launched a new Amazon brand page for their wire grill brushes. The new brand page will help build a relationship with potential grill brush customers.
Online PR News – 12-July-2013 – San Diego/CA – The Cave Tools marketing team has just launched their new Amazon brand page for their wire grill brushes. The new brand page will help improve the customer experience on Amazon as it will give grilling customers a chance to do further research about Cave Tools. The page features the Cave Tools logo, a snap shot of their best selling bbq brush, and a short introduction to the company explaining their core values. In addition to highlighting the bbq grill brushes, the page also has a strong social element.
All of the grilling tips and tricks, grilling videos, recipes, and other interesting information that is posted to the Cave Tools social media profiles will also be shared on the Amazon brand page. According to marketing strategist Mike O’Donnell, “The Cave Tools Amazon brand page showcases our company and helps us build a relationship with potential customers. By sharing helpful grilling tips, potential customers can see that we really care about customer service.” Over the next few months, the company plans to use the new Amazon brand page heavily in all of their marketing promotions to help raise awareness of this great resource.
The creation of the Cave Tools Amazon brand page also helps protect the company against competitors. When a company becomes successful on Amazon, it is not uncommon for product listing hijackers to attempt to sell fake products under someone else’s brand name. This was a major concern for Cave Tools because of the popularity of their grill brushes. Now that Cave Tools is a registered Amazon brand, they are protected against such hijacking attempts.
The Cave Tools Amazon brand page also brings a sense of trust and loyalty to customers online. They know that Cave Tools has been verified by Amazon as a trusted seller of grill brushes and can expect a very high level of customer service when they purchase a grill brush from Cave Tools.