Mobilox Wins Five Indian Digital Media Awards 2013

Wins ‘Best Digital Start-up’ & ‘Best Mobile Media Company’ awards

Online PR News – 12-July-2013 – Mumbai, 11th July, 2013 – Mumbai, 11th July, 2013: Mumbai-based Mobilox Innovations Private Limited has won five (5) Indian Digital Media Awards 2013 (IDMA) in various categories.

While Mobilox was adjudged ‘Best Digital Start-up of the Year” and ‘Best Mobile Media Company of the Year”, the Company was also awarded for its campaigns for MasterChef Applications, Parachute Advanced Ayurvedic Hair Oil and Zee Bangla ‘Missed call’ campaign. The IDMA awards are the property of exchange4media Group.

The objective of the Indian Digital Media Awards 2013 is to recognise, celebrate and encourage the work being done in the ever-growing advertising and marketing communications activity in the digital media space, specifically in the domain of internet, mobile, gaming, social media and the blogosphere.

Mr. Abhijit Saxena, Managing Director & Chief Executive officer of Mobilox said, “It is a great honor for Mobilox to be named as the ‘Best Digital Start-up of the Year’ as well as the ‘Best Mobile Media Company of the Year and recognition in other categories as well. It is a fitting tribute to our team’s foresight and its efforts in providing such solution to our clients. These awards will encourage us to move forward with greater vigour.”

Mobilox won ‘The Mobile Company of the Year’ award under the Hall of Fame Category, which was decided on the basis of the number of awards received by a company in the Category of Mobile. Mobilox also won Gold for ‘Best Mobile App for Star TV Master Chef India’, ‘Best Language Campaign on Mobile for Parachute Advansed Ayurvedic Hair Oil’ and won Silver for Best Language Campaign on Mobile for Zee Bangla.

Mr. Saxena further added, “We are focussing on providing innovative mobile based solutions to various brands in India, at a time when brands want to implement solutions but do not know how the mobile eco system functions. We have worked on various innovative solutions which have never ever been implemented and as a matter of fact became a key factor in getting us the ‘Best Digital Start-up of the Year’ Award.” This year, Mobilox has also scored a HATRICK at “The First Smarties India 2012 Awards” by Mobile Marketing Association.

The revolutionary transition from paid SMS voting to free missed call voting was conceptualized and executed by Mobilox for Zee Dance India Dance which gathered more than 7,50,00,000 missed call votes. Zee TV became the first Indian based channel to reach more than 10,00,000 downloads for the Zee TV mobile application. India’s first ever CRBT based missed call voting campaign crafted for the History Channel – The Greatest Indian, which crossed 1,11,00,000 votes was also conceptualized and executed by Mobilox.

Recently, the Company has also won ‘Pitch Brand 50’ award for Zee TV Indian television show -Punar Vivah, as live counselling on the mobile phone which was provided by the show was conceptualized and provided by Mobilox. Mobilox also conceptualized and implemented the first ever C2C sampling and referral program for Parachute Advansed Ayurvedic entirely on mobile. ‘Jodi Selector’ which was the first ever realty show’s fantasy game was crafted by Mobilox for Star Plus’ Nach Baliye. ‘SAREGAMAPA CALL-N-SING’ mobile solution which integrates the television show, mobile IVR and social media were also executed by Mobilox. Masterchef India - India’s first live interaction reality show mobile app, with live ‘in – break’ quiz, live chat & live recipe sections and Saffola ‘Heart age test’ mobile solution was too conceptualized and implemented by Mobilox.

About Mobilox

Mobilox Innovations Private Limited (Mobilox), established in 2011, has been conceptualized as the first Mobile Solutions Company of India with a vision of getting mobile as a media its due credit. Mobilox understands the existing marketing and branding needs of enterprises and guides them to formulate and execute a mobile strategy. Mobilox also ensures that the brand promise resonates well with their target audience and works in conjunction with traditional media, where the latter is used to create a visual impact while the mobile would carry forward the same message and actually connect with the end customer, thus ensuring that brand now walks the talk. Mobilox not only suggests ideas to enterprises, but also executes them with high quality and ensuring the value proposition of the brand is projected accurately to the end customer.

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