Peter Crisafi, Vice President of dzine it, Inc., a leading New York website development firm that specializes in Internet Marketing strategies, says that if you are putting all of your advertising eggs into the print media basket.
Online PR News – 03-August-2009 – New York, New York – “There is no doubt that there is value in print advertising,” says Peter Crisafi, Vice President of dzine it, Inc., a Manhattan visual communications firm with clients from all over the country. “After all, we specialize in all forms of graphic design and marketing, including for print media. However, if you are spending more time focused on offline marketing, it is time to change your strategy.”
Crisafi notes that next to television, the Internet is the largest ad revenue generator in the country and while television advertisements are usually reserved for the big boys, small business owners can see incredible results from online marketing.
Whether it is organic search engine optimization through professional web development, pay-per-click advertising and marketing campaigns, or interactive website features that put you ahead of your competitors, Crisafi says that online marketing is the way to go.
“Internet marketing allows you to target your desired audience in ways that we would have never imagined ten, even five years ago, and there are professional web development firms out there who have perfected the process.” Crisafi continues, “For the small business owner, spending all of your money on advertising in local newspaper is like playing darts in the dark because your targeted audience may or may not get your message. Online, you can almost guarantee that most of the traffic that is driven to your site is there because they were looking for your specific product or service.”
Proper search engine optimization coupled with a comprehensive Internet marketing plan is more affordable that you think, says Crisafi. And, by taking money from your print advertising budget and rolling into a new online marketing plan, the only real difference you will see is an increase in business.
Established in 2003, dzine it, inc. is a leader in Custom web development, web programming and design solutions for small and large business, agencies. The company offers a wide range of business-centered visual communication solutions, including web-based content management, web design, graphic design, custom web software applications, ethical white hat search engine optimization (Organic SEO), Video Encoding, and print media solutions. For more information, call 718.336.2660 or visit www.dzineit.net.
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