Members Choice Credit Union Launches Kasasa™ in Houston

Local “Co-opetition” Offers a Better Banking Experience

Online PR News – 08-June-2010 – – Houston, TX – Members Choice Credit Union recently announced the availability of Kasasa™, a new brand of free checking and savings accounts that are taking the nation by storm. Kasasa pays consumers to use their account with what interests them most—high interest, automatic savings, money donated to charity or free iTunes® downloads. Thousands of consumers around the country have already switched to Kasasa and now have access to exciting banking products and the personal service available only at America’s finest community financial institutions.

Kasasa has also been launched in Texas by two other community financial institutions and is being met with great enthusiasm. The local “co-opetition” is bringing local financial institutions together to pool their resources to market Kasasa products and rival the mega banks as a team.

“As we speak with people in the community, we continue to hear their frustration with their mega bank experiences—the high fees and poor service,” said Kelly Gaines, Vice President of Members Choice Credit Union. “Our launch makes Kasasa even more accessible to local residents. Now, there is absolutely no reason for consumers to sacrifice. They can get it all—great products and excellent customer service with ATM fee refunds and no monthly fees.”

Members Choice Credit Union is offering two of the new Kasasa banking products, Kasasa Cash™ and Kasasa Saver™. All Kasasa products are free accounts, with no minimum balance, no monthly fees, free online banking and nationwide ATM fee refunds.

• Kasasa Cash - A free checking account that pays high interest in cash every month.

• Kasasa Saver - A high interest saver account linked to a Kasasa Cash checking account. The high interest and ATM fee refunds earned in the Kasasa Cash account are automatically deposited into the Kasasa Saver account each month. The balance in the Kasasa Saver account also earns a high rate of interest.

To receive the Kasasa account benefits, account holders need to meet easy monthly qualifications, including receiving an e-statement, using a debit card and making an electronic transaction. If an account holder does not meet the qualifications in a given month, Members Choice Credit Union will alert the individual, who will be eligible the following month for the benefits.

“We are proud to join forces with the other community financial institutions launching Kasasa in Texas. We view it as healthy ‘co-opetition’ for the benefit of the consumer,” continued Gaines. “Collectively, we are using the innovations of Kasasa to wake consumers up to the benefits of community banking institutions that treat account holders like people, not numbers.”

Kasasa is distributed to Members Choice Credit Union from BancVue, the leading provider of innovative products, dynamic marketing, and data-driven consulting solutions to community financial institutions nationwide to help them win the war against the mega banks.

Members Choice Credit Union, established in 1941, has over 34,000 members and $327 million in assets. MCCU has five branch locations that serve residents of Katy, Cy-Fair and West Houston and over 125 employee groups.
For more information on Kasasa accounts, consumers can visit the branches of Members Choice Credit Union or visit

Do you Kasasa?
Kasasa™ is the first national brand of the most innovative checking accounts available today. The accounts, offered exclusively by the finest community financial institutions, are designed to be the first and only accounts that actually take an interest in their account holders by paying them to use their account with what interests them most---high interest, automatic savings, money donated to charity or free iTunes® downloads. Kasasa, developed and distributed by BancVue, marries innovative banking products with the personal touch of community financial institutions. For more information, visit

Dan Mahoney