This firm knows that implementing a new company logo is more than just printing a new set of business cards to hand out to current and future customers.
Online PR News – 08-July-2013 – Highland, Michigan – Grand Rapids, Michigan – One of the areas that is impacted by the implementation of a new logo is customer response to the arrival of a service technician. As an example, the new logo has been added to the new service truck acquired by E.D. Miller Appliance Service Inc. Now, when the truck arrives, the customer seeing the logo is thinking "Great, they are here to fix my appliance!" instead of "Who is here now?" or "Is that them?"
In addition to the logo on the truck, Millers has acquired a new batch of work uniform shirts with the new company logo. This provides another level of assurance to the customer the proper people have arrived to perform the repair. Additionally, these logoed shirts provide a sense of professionalism and pride to both the service technician and the customer.
"I feel it is very important to identify ourselves via our logo to our customers" stated Mike DeYoung, co-owner of E.D. Miller Appliance Service Inc. "I want our customers to feel comfortable letting us into their home to make the repair they requested."
And yes, Millers is working to have its logo in all the other customary places a customer would expect to see it, on its business cards and other stationary, its website, and more.
To learn more about this Grand Rapids MI area Appliance Repair firm, visit: http://www.appliancerepairgrandrapidsmi.com
About E.D. Miller Appliance Service Inc.:
Mike and Teri DeYoung now own and operate E.D. Miller Appliance Service Inc. Since 1953, Miller's trained technicians have provided appliance repair. Types of repair include: washer repair, dryer repair, oven repair, range repair, cooktop repair, refrigerator repair, wine storage unit repair, freezer repair, ice maker repair, and dishwasher repair. Miller Appliance Service serves the greater Grand Rapids and Kent county areas.
E.D. Miller Appliance Service Inc.
4464 Bonanza Dr N.E
Grand Rapids, Michigan 48525
Submitted By: Right Now Marketing Group, LLC
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