Shanghai World Expo Leads The World With The Latest Sensory Branding Techniques

Equal Strategy, Asia's leading sensory branding and customer experience consultancy, announces its collaboration with the Chinese Private Enterprise Pavilion.

Online PR News – 07-June-2010 – – The latest and most globally viewed, Shanghai Expo showcases pavilions from over 180 nations as well as leading brands from China.

Equal Strategy is providing a sensory branding experience for The Chinese Private Enterprise Pavilion, using technology specifically developed for scenting hundreds of cubic metres within seconds. Several spring inspired "fruity, fresh and green" fragrance concepts were created by Equal Strategy's scent partner and diffused in a systematic and integrated manner to work harmoniously with the pavilions' video and audio presentation.

Equal Strategy's CEO and chief consultant Simon A. Faure-Field says "Shanghai Expo is a showcase of the world's most innovative and dynamic minds. We're excited to be involved in a sensory branding project of this size, and importance of setting new experiential standards both regionally and globally. The pavilion which Equal Strategy is involved with, has been passionate about using the latest sensory branding techniques and technology to take their guests to another dimension".

The Shanghai World Expo is the largest World Fair site ever spanning across 5.8 square kilometres. More than 50 international organisations and over 190 countries have registered to participate with visitor expectancy ranging between 70-100 million from May 1st to October 31st 2010.


About Equal Strategy

Equal Strategy delivers "music", "fragrance" and "recorded telephone messages on hold" to businesses in a scientific way that enhances the overall customer experience of the brand and causes the customer to stay longer and buy more! Equal Strategy is the only company in Asia that specialises in deploying "music" and "fragrance" solutions to business where the two senses are stimulated in synergy with each other. Sound and smell deliver stimuli directly to the memory centres of the brain, influencing behaviour and creating suggestion at both the conscious and unconscious levels. Decades of behavioural research into the habits of consumers has found that "consumer arousal" can be either stimulated or suppressed through the use of mood settings like music and fragrance.

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Media Relations

Simon Faure-Field,
Tel: +65 6338 6223