BOP Group, a leading Real Estate Consultant in India, bagged the Bangalore franchise ‚ÄėBanga Beats‚Äô in the $1-million League.
Online PR News – 05-July-2013 – Bangalore – New Delhi, 2 July 2013: In a significant launch here on Tuesday, the Indian Badminton League (IBL) announced the franchise owner for Bangalore. BOP Group, a leading Real Estate Consultant in India, bagged the Bangalore franchise ‚ÄėBanga Beats‚Äô in the $1-million League. The group is set out to mark its debut in sports with IBL, a one-of-a-kind sporting event, an initiative of Badminton Association of India, with Sporty Solutionz as the Commercial Partner.
Speaking on the association, Mr Amit Mavi, Managing Director, BOP Group said, ‚ÄúBadminton has brought huge laurels for India in the past. The IBL has the potential to recapture the interest of the masses through achievements of Indian stars.‚ÄĚ
Further, Mr Mavi added, ‚ÄúIBL is an ideal opportunity for us to share our passion and zeal for the sport. With the common vision of recognizing and nurturing talent amongst the youth, we believe badminton has much to contribute to the league of talented professionals and offer a wider entertainment avenue to sports fans.‚ÄĚ
The Group has always been a sports patron and plans to support the budding talent through various training and school contact programs across difference sections of the society to create champions that will make the country proud.
Believing that engagement in sports are necessary for complete physical and mental well-being, BOP will also offer corporate sponsorships to make available world-class facilities and exposure conducive to sports promotion to promising youth. ‚ÄúAfter the launch of the team, BOP‚Äôs support to sports and sportspersons will continue, as a commitment.‚ÄĚ - Amit Mavi.
Speaking on BOP Group‚Äôs successful bid to own the Banga Beats franchise, Mr Ashish Chadha, CEO, Sporty Solutionz, the ‚ÄėCommercial Partner‚Äô for IBL, said, ‚ÄúWe welcome BOP Group onboard as our Bangalore franchise. The city has produced stalwarts and iconic players and I‚Äôm confident BOP‚Äôs association with IBL will give further boost to badminton.‚ÄĚ
Speaking on this occasion, Dr Akhilesh Das Gupta, Badminton Association of India President & MP said, ‚ÄúBangalore is one of the hotbeds for nurturing badminton and it surely deserves a great franchise. BOP Group‚Äôs association with the IBL will go a long way in promoting the sport and inspiring millions of youngsters to take up the sport.‚ÄĚ
Meanwhile, BOP Group has appointed Olympian and former National Champion U Vimal Kumar as the Chief Coach of ‚ÄėBanga Beats‚Äô. As a player, Kumar won the prestigious French Open in 1983 & 1984 and the Welsh International Open in 1988 & 1991 and also went on to become India‚Äôs National Chief Coach. Kumar also represented India at the Barcelona Olympics in 1992, and was ranked in the Top-20 in the world. BOP has appointed former International Vijay Lancy, who is also an alumni of the Indian Institute of Management- Calcutta, as the CEO of ‚ÄėBanga Beats‚Äô.
The $1-million Indian Badminton League is set to launch on August 14, 2013, with some high-voltage action expected between PVP‚Äôs Hyderabad Hotshots and BOP Group‚Äôs Banga Beats. The 2013 IBL will feature six franchises and will run for 18 days. Each franchise will host a two-day leg and the League will showcase a grand total of 90 matches, providing broadcasters and in-stadia spectators with more than 100 hours of LIVE ‚Äúfamily entertainment‚ÄĚ which will also be viewed by a significant international audience. The matches will be held during late afternoon and evening to coincide with prime time television and providing a convenient time for the stadium audience. The LIVE IN-stadia entertainment, combined with high-octane on-court action is expected to further hook viewers onto this new adrenalin packed LIVE family entertainment format attracting a much younger fan base, which also includes women and children.
The top four franchises in the League will clash in the semifinals and the winners will meet in the grand final on August 31, which will be played out in Mumbai, for the richest prize money tournament in badminton till now.
The IBL will also run the biggest school championship for badminton in India ‚Äď Shuttle Express. The IBL School Programme is expected to touch five lakh children in more than 120 schools in six major cities, Delhi, Mumbai, Bangalore, Hyderabad, Lucknow and Pune. The Shuttle Express offers Rs 10 lakh as prize money and an opportunity to train at the world-class Pullela Gopichand Academy to the young talent.
About BOP Group:
BOP Group is an International Property Consultant that has pioneered in organizing the real estate sector in India. The group offers one stop real estate services, Portfolio management for corporates, HNIs and bulk investors and is the only B2B real estate advisory firm in the nation. Over the last 5 Years, BOP has positioned itself into India‚Äôs leading consolidator with more than 50,000 satisfied customers ‚Äď changing the way real estate is managed in India.
The Badminton Association of India (BAI) is the governing body for badminton in India. BAI is an association registered under the Societies Act and affiliated to the Badminton World Federation, BAC and the IOA. BAI was formed in 1934 and has been holding national-level tournaments in India since 1936. BAI conducts international tournaments in India like the India Open Superseries, Syed Modi India Grand Prix, national championships, selects team and conducts camps for Olympic Games, World Championship, looks after training of technical officials, and takes path-breaking initiatives like Indian Badminton League to promote the sport.
About Sporty Solutionz Pvt Ltd:
Sporty Solutionz Pvt Ltd are the Commercial Partner for the Indian Badminton League and the Marketing and Events Partners for the Yonex Sunrise India Open. The company is India‚Äôs leading TV Rights
Management Company, and has been associated with almost all the premier sporting events in India like the IPL, Euro 2012, Sri Lanka Premier League, Bangladesh Premier League, FIFA World Cup Qualifying matches etc. Based in Noida (Delhi NCR), Sporty Solutionz also specialises in Sports Production, Events, Talent Management & Sports PR & Press Operations.
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Nishant Shukla | Shilpi Bawa Isha Ravi | Bandana Chhetri
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