The power of app technology without the upfront fees
Online PR News – 04-July-2013 – London, UK – Showcase® (https://showca.se) today came out of beta with an event app platform for organisers of trade shows and exhibitions. Event organisers use Showcase® to create a free, easy and engaging app presence and networking tool for every event from a central platform. For an industry under pressure to achieve targets with limited time and resources, Showcase® also incorporates new revenue opportunities and marketing channels for each event.
Showcase® has been piloted in beta over the last six months, with over 20 event organisers using it for their events, including Informa’s Digital Home World Summit 2013. Every one of those organisers has signed up to use Showcase® for future events across the UK, Europe and North America.
Showcase®’s self-service platform provides a compelling alternative to the existing expensive and content only, disposable event app model. With Showcase®, organisers can have rich content for their event live in just 10 minutes – no App Store approval is required. Delegates and exhibitors only need to download the app once, which comes complete with essential tools and powerful networking all in one place. Features include knowing which LinkedIn connections are going to each event, exchanging contact details via QR code or business card scanner and capturing leads. Organisers meanwhile can send real-time messages and track event activity via live metrics.
Showcase®’s pricing model (https://showca.se/organisers) offers a lucrative opportunity for organisers large and small to profit financially from their event app. Optional add-ons such as sponsorship banners, promotional real-time messages and featured exhibitors give advertisers exposure on the app and web. Organisers sell these at their own prices with live and historical event activity metrics provided to motivate potential partners.
The trade show market is big business, with over 30,000 trade shows and exhibitions held globally every year, plus a long-tail of many smaller events. The market is also forecast to grow 5% between now and 2015. The industry has been slow to embrace app technology, but Showcase® believes it’s on the brink of widespread app adoption thanks to improving Wi-Fi infrastructure at venues and delegates preferring to use their Smartphone or tablet over heavy and cumbersome paper guides.
“Our model is unique, turning traditional event app pricing on its head. By letting organisers choose the add-ons they need, they don’t have to pay for a full suite of features” commented Lance Stewart, CEO and co-founder of Showcase. Speaking about Showcase®’s unique offline sync feature, “It’s fundamental that an app works when at an event even if there is no connection. And working means not only viewing content, but performing actions too” he continued.
Organisers create their solution in just minutes. Step-by-step guides and an easy web interface mean that no technical expertise is required. Exhibitor listings are easily imported and exhibitors can be invited to manage their own content. Updates are published in real-time and do not require App Store approval, particularly useful when there are last minute changes to speakers, schedules and exhibitors.
In a crowded event marketplace, organisers use Showcase® to drive registrations and engage with their audience before, during and after events. Event marketers use the launch kit tools to invite delegates, send real-time messages, integrate social media and build a community around their event. Delegates and exhibitors, who use Showcase® for free, are able to see which of their LinkedIn connections are attending each event and share their own planned attendance using social channels.
Delegates use the Showcase® app to view the latest event information, exchange contact details, scan business cards, make notes and collect exhibitor brochures at the event. Exhibitors also capture lead opportunities and assign them to colleagues for follow-up. With connectivity at events often unreliable the app is built so content can be viewed without an Internet connection and actions recorded to be seamlessly synced up later.
Showcase® is available on web (https://showca.se), iPad app, iPhone app and all other platforms via HTML5 mobile web, with a native Android app in the works.
Showcase® was founded in London by Lance Stewart, Pieter Raubenheimer and Ian Kershaw. It is a seed funded business that spun out of the mobile applications agency Wavana, which the team co-founded in 2009. Wavana is the agency behind existing ‘genuinely useful’ themed apps including Tube Exits, PayByPhone, Huddle and many others, all built in house. The collective vision of the team has always been to make people’s lives easier by solving key problems with the power of apps and Showcase® aims to do this for an entire industry. After receiving lots of enquiries from event organisers and understanding their challenges it became clear to the team that there was a genuine market need for a single platform for this sector. Showcase® is available on web https://showca.se, iPad app, iPhone app and all other platforms via HTML5 mobile web, with a native Android app in the works.
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