Marx Layne Launches Mobile Website
Online PR News – 07-June-2010 – – Farmington Hills, MI, -- Marx Layne & Company—a full-service marketing and public relations agency—has launched its own mobile website (marxlayne.com). The site is designed to be compatible with major operating systems such as Android, BlackBerry and iPhone, offering users an optimal viewing and navigation experience on their handheld wireless devices.
“People are changing the way they consume media,” said Jennifer L. Cherry, Vice President, Marx Layne & Company. “Visitors accessing a website from their mobile phone are not necessarily seeking the same type of content, or user experience, as those accessing the Web from their home computer. Mobile users need information quickly and in as few characters as possible, with easy-to-navigate links to important information.”
According to studies conducted by Pew Research, 32 percent of Americans (97.3 million) have used a conventional mobile phone or a smartphone to access the Internet and nearly 58 million Americans access the web via mobile devices every day.
When a user directs a smartphone’s browser to the Marx Layne website, the site detects how it is being accessed and offers the user the option to view the mobile version of the site with a single click. The mobile site features easy access to the most popular links on the company’s Website, such as business contact information, and contains fewer graphics than the full Website, allowing for a quick page load of the site on their device. Visitors can also choose to load the complete Marx Layne Website.
As a 23-year-old brand, Marx Layne always has endeavored to keep its business ahead of the technological curve. The company launched its first Website (marxlayne.com) during the Internet’s infancy in 1995. The new mobile Website was launched to meet the needs of the increasing number of smartphone users seeking Marx Layne’s Web content on-the-go.
The agency also designs mobile websites for its clients and has completed numerous sites, including for Bacco Ristorante of Southfield.
Founded in 1987, Marx Layne & Company is among Michigan’s leading independently owned public relations agencies. The agency provides individualized marketing and corporate communications services on a local, regional, national and global basis to clients in the energy, technology, nonprofit, manufacturing, retail, real estate development, financial, hospitality, educational, health care, professional service and communications industries.