Marx Layne & Company launches social media and marketing practice area as media become more available online.
Online PR News – 07-June-2010 – – Detroit, MI - Marx Layne & Company — a full-service marketing and public relations agency — today announced the agency has launched a social media and marketing practice area. The announcement was made by agency managing partner Michael Layne.
Serving small and medium-sized businesses, the new social media practice area is dedicated to meeting the growing demand for professional counsel on social networking and marketing initiatives. Strategies assist in elevating client visibility among consumers utilizing these evolving online.
“Social networking has been a rapidly growing component of Marx Layne’s multi-faceted marketing campaigns in the past and will continue to be even more important to the success of our clients’ campaigns in the future,” said Jennifer L. Cherry, Account Supervisor at Marx Layne. “With thousands of networking sites and new online tools available, business owners simply don’t have the time to research each site, determine which sites their clients frequent, or become an expert in the distinct nuances of the social realms their customers frequent. That’s where we come in.”
From Facebook, MySpace, Twitter and Second Life, to FlickR, YouTube, DogSpace and social bookmarking tools, Marx Layne assists clients in developing and leveraging comprehensive, individualized social media campaigns. Campaigns are based on professional goals and fine--tuned to be relevant to specific target demographics.
“PR 2.0 is about engaging your current and prospective customers, employees and future employees,” added Cherry. “It’s about being at your client’s fingertips at the exact moment they are thinking about your product or service, demonstrating you understand them and making actions as simple as the click of a mouse. Your clients want to be part of your brand and feel part of your organization.”
In additional to providing social networking counsel, Marx Layne assists clients in creating internal Web site forums; online communities; network design and maintenance; blogs; widgets and gadgets, including eye-catching Facebook flair; Wikis and videos.
The social media and marketing practice area also encompasses search engine optimization guidance, link building support and the development of direct-to-web content.
Founded in 1987, Farmington Hills, Mich.-based Marx Layne & Company is among the Michigan’s leading independently owned public relations agencies. With a 30-member account team, the agency provides individualized marketing and corporate communications services on a local, regional, and global basis to clients in the automotive, information technology, manufacturing, retail, environmental, real estate development, financial, hospitality, educational, health care, professional service and communications industries, as well as nonprofit organizations and municipalities.