Mayuri Infomedia Helps a Fashion Chain Establish a Strong Online Foothold

Chennai, TN, 23-Jun-13 – Fashion chain COLLAGE announced today that they are launching their new e-store.

Online PR News – 04-July-2013 – Chennai – Chennai, TN, 23-Jun-13 – Fashion chain COLLAGE announced today that they are launching their new e-store. aims to extend the reach of the fashion house with an interactive store on the internet and give customers the convenience and delight of shopping for the best brands and designers from the comfort of their homes. The technical team behind this novel venture is Mayuri Infomedia – a leading web development and e-commerce service provider in Chennai, India

Said Ms. Veini, Project Manager, Mayuri Infomedia, “Even though we have been developing e-commerce and website design solutions for over 6 years, this project was a unique challenge. The client wanted an online store that was simple yet aesthetic and functional yet interactive. Just like their brand, they desired a web solution that appealed to a global Indian audience of all ages and backgrounds, yet was convenient for customers.”

The website is a true showcase of the design and developmental strengths as well as the depth of experience and visualization of Mayuri. It carries a smooth design that does not overpower the product visibility, has easy navigation menus, a functional shopping cart and easy checkout options. Further, highly secure and encrypted payment gateways have been incorporated and customers have the ability to check out prices in a variety of currencies. It was a conscious and strategic decision to have multiple currency options for product prices considering the global nature of COLLAGE’s clientele and has added features such as the use of discount coupons as necessary.

Search engine optimization (SEO) strategies have been inculcated for the website to have a wider reach and gain good online visibility. Social media options have also been incorporated for the brand to have a wholesome interaction with their clients at all times.

Further, user registration options were included for customers to have a more personalised shopping experience and for COLLAGE to offer the best solutions based on the needs and preferences of individual customers. Thus a wholesome solution has been delivered by Mayuri that balances customer need, aesthetics and the power of technology.

“In a nut-shell, the online store of COLLAGE has come out to be a true reflection of their physical brick and mortar store. This e-commerce solution and website has won the heart of our client and the goodwill of their customers as it is designed to give the same vibe, feel and bonhomie that customers of COLLAgE have come to experience in the physical store. We have given shape to their vision and we will continue in our mission to empower more businesses with such cutting edge solutions and ideas” says Ms.Veini signing off.

For more details, contact Mayuri Infomedia at or speak to them at 91-44- 26156626.