MTN Partners with neXva to Launch NextApps Store in Nigeria

MTN Group a leading cellular telecommunications company launches NextApps store powered by neXva. initially will launch with free and premium apps for Android smartphones for the MTN Nigerian market.

Online PR News – 03-July-2013 – Lagos Nigeria, San Diego California, Paris France – For Immediate Release

Nigeria’s leading Information Communications Technology company, MTN, has partnered with neXva to launch NextApps Store to its customers.
Lagos Nigeria, San Diego California, Paris France – 3 July 2013 – MTN Nigeria and neXva, Inc. today announced the launch of the MTN Nigeria NextApps Store. The MTN NextApps Store powered by neXva, consists of free and premium applications and is available online at and initially for Android smartphones. In addition, the store features “one-click” billing that enables MTN’s customers to purchase applications and have the purchase price taken from their pre-paid account or added to their phone bill.
Commenting on this innovation by both partners, The Chief Marketing Officer of MTN Nigeria, Larry Annetts, said: “We are very pleased to partner with neXva on this app store initiative. Our choice of neXva to deploy the MTN Nigeria NextApps Store was informed by neXva’s robust technology platform and their internal team that is able to customize and localize the offering of the applications to suit our customers in Nigeria. This, for us is a key success factor for the NextApps Store.”
According to Co-founder and Chief Executive Officer of neXva, Brian J. Friedman, “Bringing neXva’s app store platform to MTN Nigeria is a great opportunity for neXva. We are particularly pleased that deploying our app store technology was done with a highly curated selection of content that will, for the first time, bring apps to many of MTN’s customers in Nigeria.”
Shaun Zelber, Co-founder and COO of neXva said: “We know that app store customers are looking for a localized experience in the depth and breadth of the apps offered. This informs why our content team is always on the lookout for the newest, best and most relevant apps that can bring MTN’s customers in Nigeria a very personalized catalogue of apps that is very relevant to their day-to-day lives. The NextApps Store delivers a rich selection of the best Nigerian and global apps.”
About MTN Nigeria
MTN Nigeria is part of the MTN Group, Africa’s leading cellular telecommunications company. For more information, visit

About neXva, Inc.
neXva, founded in 2009, provides solutions to the problems facing the mobile app ecosystem. Through a unique combination of proprietary cloud-based technology solutions and a robust mobile app store platform, neXva offers a fully managed and hosted white label app store solution for mobile carriers and brands that want a mobile app store without managing to the infrastructure necessary to make the store a success. neXva is based in San Diego, California and has offices in Paris, France and Columbo, Sri Lanka. For further information on neXva, please visit or contact us at
For Further information contact:
For MTN Nigeria For neXva
Funso Aina Shaun Zelber
+234 803 200 4168 +33 6 9881 1914