In Lieu of a 4th of July Weekend Sale, AMY O. Jewelry Will Donate a Percentage of Sales to Women Veterans and Families Network

Online PR News – 03-July-2013 – New York, NY – Typically retailers will entice customers with sales over Independence Day weekend, one of the biggest email marketing times of the year. That’s what AMY O. Jewelry would usually be doing, too.

This year, however, the brand is doing something different. Instead of offering their usual holiday discount to customers, AMY O. Jewelry is donating 20 percent of sales from July 3rd to July 7th to Women Veterans and Families Network (WVFN). WVFN is a nonprofit organization dedicated to empowering, supporting and promoting the welfare of women veterans and military families.

Women veterans and their families are an underserved community in the United States. Unemployment among post-9/11 women veterans has risen to 19.9 percent. Loss of funding in education and the public sector– traditionally areas where returning women veterans have sought work – have impacted the availability of jobs for women veterans. Additionally, less than 30% of the 3.5 million private sector jobs added to the economy in recent years have gone to women.

Founded by a woman entrepreneur, AMY O. Jewelry is run by a team of women who feel strongly about using their resources to support other women. “We want to remind people of the history behind Independence Day, as well as help the women in our community whose sacrifices have benefited this country,” says Alexandra Shook, Social Media Coordinator for AMY O. Jewelry. “It’s time we gave something back to them. In the future, we hope to expand our work with Women Veterans and Families Network in several meaningful ways.” For more information about Women Veterans and Families Network, please visit

About AMY O. Jewelry
AMY O. Jewelry is a fashion jewelry brand celebrated by women all over the world who love to express their style through unique accessories. Fresh and modern (yet with enough classic elegance to stand the test of time), AMY O. Jewelry is curated into four collections by style: Preshe, Boho, Rocker and Glitz. We believe that when you look good, you feel your best. Our trendy, versatile pieces mix with your signature style for a look that's perfectly you from day to night. AMY O. is designed in New York City and available online at and at select boutiques in the U.S.

For more information about AMY O. Jewelry, please contact