Sheikha Hub, a hub created specifically to assist online entrepreneurs, business owners and designers in the Islamic fashion industry, was officially launched recently at an exclusive event which was held at the Publika Shopping Centre in Kuala Lumpur, Malaysia.

Online PR News – 03-July-2013 – Kuala Lumpur/ Malaysia – Kuala Lumpur, Malaysia, 29th June 2013– Sheikha Hub, a hub created specifically to assist online entrepreneurs, business owners and designers in the Islamic fashion industry, was officially launched recently at an exclusive event which was held at the Publika Shopping Centre in Kuala Lumpur, Malaysia.

The event which was graced and officiated by special Guest of Honor, Duli Yang Teramat Mulia Raja Puan Muda Perlis Tuanku Hajjah Lailatul Shahreen Akashah, a member of the Royal Family of Perlis, was also attended by more than 100 distinguished guests and dignitaries.

The first of its kind to have ever been launched in Malaysia, Sheikha Hub aims to help support both start-ups as well as seasoned entrepreneurs promote their products and services to potential customers and investors locally and in the region. The hub will help disseminate information on their product offerings, promote collaboration between brands and businesses as well as highlight innovation and best practices through Sheikha Hub’s various channels which includes on-ground activities, innovative social networking and value-added technological services online as well as informative business initiatives such as seminars, forums and business tips from established business owners.

“There is an extraordinary pool of very creative and innovative talent here in the Islamic fashion industry. We have seen a positive growth in the number of online entrepreneurs selling muslimah-fashion related items and services and at Sheikha Hub, we aim to provide as much support as we can to these entrepreneurs,” comments Datin Norzihan Ahmad, founder of Sheikha Hub.

Apart from having access of the local support that Sheikha Hub will be providing; online entrepreneurs, business owners and designers pursuing the Islamic fashion industry will also have access to Sheikha Hub’s panel of international mentors which include leading designers - Fatma Ghanem of FufiStylist Abaya brand in Qatar; Zeina of Palestyle brand in United Arab Emirates; Farrah Adeeba of the Najjah brand, Malaysia as well as Zetty Ismail of the Sepatu brand in London.

Activities and initiatives organized by Sheikha Hub will not only benefit entrepreneurs but it will also be useful for those looking for potential muslimah modelling opportunities. The directory not only acts as a one-stop centre for customers looking to purchase the latest in muslimah-fashion related products and services, but it also acts as a centre for potential models to get in touch with local brands.

“Sheikha Hub launched their first model search competition two months ago, receiving an overwhelmingly positive response. We are delighted to be giving this opportunity to potential muslimah models as there is so much untapped talent out there,” commented Datin Norzihan.

The top 8 finalists competing for the grand prize title were judged based on looks, personality, confidence and communication by four professional judges – YM Tengku Dato Zalila Tengku Kamarulzaman (Council member of Malaysia Islamic Fashion Festival, MIFF); Ms Natasha Hudson (Celebrity and Muslimah fashion entrepreneur); Ms Nursuziana Zulkifli (Editor of Hijabista Magazine), and head judge, Ms Nurfarahin Jamsari (former presenter and newscaster of TV3 and judge of Gadis Melayu TV9).

The top three spots were won by Syahira Shaharudin, Shahira Affandee and Ainul Nadirah Ahmad Basri in first, second and third place consecutively. The grand prize winner walked away with a modelling contract worth RM 10,000, return flight tickets to Jakarta and a new wardrobe worth RM 2,000.

“We also encourage business owners, online entrepreneurs as well as local Islamic fashion designers to register the details of their businesses in our online directory at for free, as this will give them another platform to catapult their businesses further. For those registered under our directory, we provide them with special privileges as well as collaboration opportunities. With more than 10,000 likes already on our social media Facebook page, business owners will find it beneficial to be registered as we promote their businesses to our fans on a regular basis,” continues Datin Norzihan.

Some of the businesses already registered in Sheikha Hub’s directory took part in Sheikha’s Muslimah Fashion Bazaar which was held over the weekend at the same venue, The Boulevard, Publika, selling various muslimah-related products such as hijabs, abayas, clothing, accessories and many more. A forum featuring established business owners and entrepreneurs – Ms Zamzarina Zambri (celebrity host of ‘Apa Kata Wanita’ RTM1 and owner of the ZARRA brand); Che Puan Mimi Wahidah (former well-known model and manager of RATU boutique); Madam Nurul Azwin (owner and partner of NAJJAH boutique) as well as Mr Ganeemathullah Baharudin (Digital SME) –talking about various business topics was also held to help start-ups and seasoned entrepreneurs alike.

Other activities organized over the two-day event included Hijab styling sessions by Hijabista Magazine and Dya Romantika as well as exciting performances by Haqqani Maulid Ensemble, Suraya Tarmizi, Drum Circle and Ain Zulkifly.

The event was made possible with the help and support of partners and sponsors – Apa Kata Wanita (RTM1), Creativo, DigitalSME, Dya Romantika, Hijab Fesyen Magazine, Hijabista Magazine, Jovian Mandagie, Najjah Boutique, SuriSara and Zarra.

“With this hub, we strive to develop quality services and tools that will empower and inspire Malaysian islamic-fashion entrepreneurs, business owners and designers. By engaging with them, our goal is to support them in creating an identity in the world of Islamic fashion and business; enabling them to innovate, share and collaborate across borders,” Datin Norzihan stated.

Other plans in the pipeline for Sheikha Hub include a dinner and charity event in September, Sheikha International Showcase in Doha, Qatar in November as well as a designer search competition in the later part of the year.

The new hub is accessible at as well as on social media platforms, Facebook (SheikhaHub), Twitter (@Sheikhahub) and Instagram (@Sheikhahub).

For more information about Sheikha Hub, please visit