For Flower Girl Dresses and Fancy Dresses, the Briar Patch Values Craft over Commercial

The Briar Patch plans to showcase hand-made talent by seeking hand crafted embellishments for its collections of flower girl dresses and dresses for girls.

Online PR News – 05-June-2010 – – Alpine, TX - The Briar Patch, an environmentally and socially motivated retailer of dresses for girls, is focusing attention towards hand crafted dress embellishments created in local markets throughout the USA. The storefront retailer also operates the oldest online catalog of flower girl dresses, christening gowns, and suits for boys.

Hoping to inspire cottage industry production of crochet lace trims, silk roses, and other uniquely crafted adornments for girls’ dresses, The Briar Patch asks all interested work at home artisans to please contact the business directly at “We sincerely wish to contribute a means for hand crafting to flourish and provide a supplement to household incomes. During difficult economic times, we can often find relief in creativity. This initiative may also provide additional incomes to families of creative thinkers,” comments Patricia Sheehan, assistant buyer and marketing consultant to The Briar Patch. Details are available at The Briar Patch website, under Call for Crafters.

In 2007, the Briar Patch added custom monogram dresses for girls to its online catalog, an exclusive offering for a line of white and ivory flower girl dresses within the niche retail market for children’s special event clothing. The dresses were featured in Southern Bride magazine that same year and have maintained their popularity as a best selling style. These dresses feature a silk bodice with tulle skirt and elaborately detailed monogram for the below market retail price of $79.00 USD.

This latest focus on hand crafted embellishments is intended to bring “the charm that only work of the hands and heart can impart to a garment” and further differentiate the unique collections of flower girl dresses available at The Briar Patch. “We do not sell the same styles as every other online retailer, we are a special business and we will sell only special things” added Ms. Sheehan. “We researched importing hand-crafts to accent our beautiful girls’ dresses, however, required minimum amounts were enormous. After exploring sites like Etsy, it became clear there are innumerable talented hand-crafters wishing to work locally. We have already started work with sets of hand crocheted flowers with birthstone centers to adorn birthday dresses for girls, next we are working on hand crochet lace trim.”

The Briar Patch, since its online inception in 2001, emphasizes its mission of offering hand selected special event clothing for children that is unique, high quality, and fairly priced. The online retailer continues to offer in house customer service and packing for online orders, in a time when such jobs are outsourced. The online operation works side by side the storefront retail shop in its original four thousand square foot building.