The experienced financial advisor and financial planner Keith Thomson, of Stonegate Private Counsel in Toronto, Canada, recently authored an article in Gift Planning in Canada, a newsletter ready by hundreds of gift planners in Canada.
Online PR News – 09-July-2013 – Toronto, Canada – Keith Thomson, a financial advisor and philanthropic financial planner based in Toronto, Canada, recently authored a motivating article on using well-written copy to benefit a charity’s fundraising efforts. This article appeared in the November 2012 edition of Gift Planning in Canada, a newsletter read by hundreds of gift planners in Canada.
Quite often, a charity’s fundraising success lives and dies on the effectiveness of the copy of its invitations, newsletters, and other material provided to donors to encourage giving. Persuasive copy, as Thomson explains in his article “If you like your copy…it’s no good!,” can help a charitable organization raise significantly more money for its important causes.
Thomson outlines the keys to effective fundraising copy according to the book The Fundraiser’s Guide to Irresistible Communications. Real-World Field-Tested Strategies for Raising More Money by Jeff Brooks. He imparts the importance of including a sense of urgency and a clear call to action in the copy, which persuade potential donors to give now. He also states that it is critical that the charity’s fundraising copy be easy to read and include compelling stories, not simply statistics, to inspire individuals to donate.
Thomson’s article is a must-read for charities seeking established techniques to improve the results of their fundraising efforts.
As an advisor to numerous charities and the Canadian director of the Donor Motivation Program, Thomson is a highly regarded authority on successful charitable fundraising.
For more information about Keith Thomson and his philanthropic financial advising services, visit his website or call (416) 681-7152.
About Keith Thomson: Keith Thomson is an internationally recognized financial educator, author and consultant, specializing in estate and charitable tax planning. Thomson recently authored the book What Was Your Great Grandmother’s Name? – 50 Thoughts On How Canadian Philanthropy Can Transform You, Your Family And Your Community, and his numerous articles have appeared in publications such as The Globe and Mail and CAmagazine. Hundreds of lawyers, accountants, financial advisors and philanthropic professionals have all benefited from his instruction. By utilizing the strategies revealed in Thomson's presentations, entrepreneurs, professionals and retirees have been able to save and redirect to philanthropic organizations over $10 million of their "social capital," also known as taxes. He currently serves on the Board of Directors of The Power Plant Contemporary Art Gallery and, for over five years, was chair of The African Medical and Research Foundation. Keith has also acted in various leadership roles in the community, including as a past board member of The Toronto Community Foundation.