Dr. Martens Ties up a Deal to Step Ahead of the Field

London, 12 June 2013 – Dr. Martens, the British boots and shoe brand, today announced a new step in the development of its online presence by implementing Reevoo’s cloud-based platform of social business solutions.

Online PR News – 27-June-2013 – London, UK – London, 12 June 2013 – Dr. Martens, the British boots and shoe brand, today announced a new step in the development of its online presence by implementing Reevoo’s cloud-based platform of social business solutions.

Reevoo has been chosen to provide customer ratings and reviews from real purchasers, raise engagement and conversations among consumers, and increase online sales.

The Reevoo customer review suite has been adopted as part of its strategic plan to significantly develop its online presence over the coming years. Dr. Martens aims to make its website the best place for customers to engage with the brand, learn more about its product range, choose what to buy…and buy it!. Reevoo’s proven record of increasing engagement, sales and conversion is the perfect fit into Dr. Martens plans.

Chris Jones, eCommerce Director at Dr. Martens, comments: “Enabling customers to share their opinion on products is a natural evolution for our website. Our customers are unique: they have their own opinions, they share them openly, and they want to hear unbiased opinions from their peers. That’s why we partnered with Reevoo. By collecting genuine opinions from true purchasers and displaying them all, the good and the bad, Reevoo reflects our brand values of “championing the individual and their right to self expression.”

Peter Simpson, CMO of Reevoo said, “Dr. Martens is probably the most well know footwear brand in the United Kingdom, with a long history and a great reputation. It is exciting for Reevoo to be involved with such a famous brand and a company which clearly has ambition, which we feel we can match and support.”


Media contacts:
Monique Crapper, Reevoo
0207 654 0373

About Reevoo
Conversations about your brand are already taking place, shaping consumer opinions. Reevoo (www.reevoo.com) enables you to drive those conversations so you can attract, engage and retain more customers. Validated “Ready for IBM Retail Industry Framework”, our social business suite provides reviews, recommendations and solutions that have an immediate impact on your bottom line, and turn feedback into insights that can guide your business.
More than 750,000,000 Reevoo-collected reviews and conversations are used every month across 90 countries. Founded in 2005, Reevoo has pioneered a unique social business model that continues to deliver far better results than the industry standard for brands including Acer, Dixons Retail, Ford Retail, Black & Decker, KIA, Kuoni, Lexus, Orange, and Sony.
Reevoo is headquartered in London with offices in EMEA, US and Australia.

About Dr Martens
There is a first time for everything and for many people their first pair of Dr. Martens is a memorable moment in time, an opening statement of rebellious self-expression and creativity. Over the past 50 years Dr. Martens boots and shoes haven’t changed - the original styles are still simple, versatile, functional and stylish all at the same time.

Dr. Martens air-cushioned sole, designed by German inventor, Dr. Klaus Maertens, was engineered primarily to meet the specific need of providing additional support and comfort for his broken foot.

The Dr. Martens boot, manufactured by R Griggs and Co, British boot makers, with its trademark yellow stitch, grooved sole and heel-loop, was a boot for workers; comfortable, durable and lightweight in comparison to its competitors at the time.
Initially worn by postmen, policemen and everyday workers, the boots were adopted, customised and used across decade after decade, as a tribal emblem by successive subcultures, each twisting and subverting the boots and shoes to meet their own individual identity.

A specific range of “Made In England” products are still manufactured in the Cobbs Lane factory, Wollaston, England which has been making footwear for the Griggs family since 1901. It is the home of the original Dr. Martens boot and within this small factory works a close-knit team of people schooled in traditional shoe-making and the unique process that makes Dr. Martens like no other shoe on earth.

This is the factory where it all began; where the first pair of Dr. Martens boots rolled off the production line on April 1st, 1960. The manufacturing process has been fine-tuned and perfected ever since - from the cutting of the leather hides to the heat-sealing with a blade of fire that welds the air-cushioned sole to the upper.