With the popularity of the new Bravo show "Dukes of Melrose" featuring the store Decades and the Style Network show "Resale Royalty" featuring the store Women's Closet Exchange, consignment and fashion resale has become trendy and chic.
Online PR News – 26-June-2013 – Agoura Hills, CA – Inspired by her love for fashion and her desire to come up with a unique concept for fellow fashionistas to enjoy unlimited access to refreshing their wardrobe with high-end designer pieces without breaking the bank, Laney Vivo created the exclusive members only fashion club, Laney’s Closet.
While many women gave up shopping due to the strained economy, Vivo paired the clothing swap phenomenon with high-end fashion to create Laney’s Closet, a “Swapinista” boutique filled with fabulous designer pieces perfect for everyday retail therapy.
“I believe the Laney’s Closet concept is unique in the fact that it is not retail. Once a member, clients are regularly updating their wardrobes without spending any money. I promise, that perfect blouse is even more perfect when paired with the fierce shoes you bought with the money you saved! It is a rewarding and enjoyable swapping experience because not only do members have exclusive access to upscale clothing without breaking the bank but they are also helping the environment by getting on board with the clothing swap experience,” said Vivo, owner and creator of Laney’s Closet.
Members or “Swapinistas” pay a monthly fee of $69.95 and can cancel at any time. They are entitled to unlimited swapping and can then bring their never worn or gently worn high-end fashion items to the closet for an appraisal and swapping appointment. With 12 years in the fashion industry, Vivo has an eye for fashion and evaluates each item herself. Her selection process is thorough, as she wants to limit the closet to upscale fashion only. Accepted brands include, 7 for all Mankind, Chloe, Coach, Cole Haan, Ella Moss, Free People, Hale Bob, Hudson, Juicy Couture, Kate Spade, Louis Vuitton, Michael Kors and Michael Stars. If accepted, items are given a credit value. Once inside the closet no money is exchanged, any item can be swapped for credits.
Nestled in Agoura Hills, Laney’s Closet offers members the exclusivity of a boutique with the added feel and intimacy of a lavish celebrity closet. Members are seen on an appointment only basis, guaranteeing they can swap at their leisure without the hustle and bustle of additional shoppers in a busy boutique. Vivo, with her years of styling experience, is also on hand to lend her expertise to the swapping experience. Members are not only getting a beautiful closet to swap from but also the expert help of a personal stylist while in the closet.
“The Laney’s Closet experience is an added bonus to members everyday boutique shopping. It isn’t meant to replace their favorite boutiques, just supplement their overall upscale boutique shopping experience. I like to say it is just adding swapping to your shopping!,” said Vivo.
To find out more about Laney’s Closet or to become a member visit www.laneyscloset.com. For media inquiries contact Shari.Theresia@Purry.com or call 310.410.0300.
About Laney’s Closet
With a degree in business, an entrepreneurial spirit and 12 years in the fashion industry, Laney Vivo knew one day she would own her very own boutique. Opening Laney’s Closet for memberships in July of 2012, she introduced members to the “clothing swap” phenomenon within the upscale fashion realm. Members have the opportunity to enjoy unlimited access to refreshing their wardrobe with high-end designer pieces year round.