CEOs Get Answers to Important SEO Questions in New Marketing Agency White Paper
Online PR News – 26-June-2013 – Downers Grove, IL – Straight North, a Chicago SEO company, has released a new Intelligence Brief: “Keywords for Internet Marketing, Highlights and Directions.”
The Brief, the latest installment in a long-running series, is written for CEOs and executive leaders of mid-size firms. “There is a lot of information on the web about keywords and their importance, but most of it is written for marketing specialists and technicians,” says Straight North CEO David Duerr. “Many executives we talk to are frustrated because they don’t feel they have a proper grasp of the key issues. This Brief is intended to help them understand keywords on a higher level, so they can successfully guide their organizations.”
“Keywords for Internet Marketing” covers best practices for developing, implementing and evaluating a keyword strategy. It also highlights common weaknesses in a firm’s keyword management and how leadership can identify and overcome them.
Duerr notes that Google’s rapid and far-reaching changes have made keyword strategy and SEO in general extremely difficult to manage. “Some companies get way ahead of the curve, which can cause serious problems. But even more companies are way behind the curve, which can lead to neutral or even negative results.”
To download “Keywords for Internet Marketing,” click here.
About Straight North:
Straight North (http://www.straightnorth.com) is a Chicago-based Internet marketing agency serving small- to mid-market companies. Their team of experts makes every click count by creating websites, branding initiatives and Internet marketing campaigns that generate sales leads and increase revenue.