Market competition in Chinese juice beverage industry

a new report on "Research Report on Chinese Juice Beverage Industry, 2010-2011" which gives Analysis on M&A cases in Chinese juice beverage industry.

Online PR News – 04-June-2010 – – Research Report on Chinese Juice Beverage Industry, 2010-2011

In China, juice beverages contain fruit & vegetable juice and fruit & vegetable beverage. The fruit & vegetable juice is made directly from fresh or chilled fruits and vegetables. Fruit & vegetable beverages are ready-for-drink beverages by adding water, sugar liquor and sour agent, etc into the juice and concentrated juice of fruits and vegetables. In China, the juice content for fruit & vegetable beverages should be no less than 10%, otherwise they will belong to other kinds of beverages. ( )

China is abundant in fruit resources. In 2009, Chinese fruit yield came up to about 120 million tons (excluding melons), ranking the world Top. Despite the gigantic population, Chinese consumption of juice beverage is quite low. The annual juice beverage consumption per capita was below 10 liters in 2009. According to the market investigation in 2009, Chinese juice beverage production amounted to 13.47 million tons, 14.20% increase over 2008; the market scale reached approximately CNY 57.50 billion, rising by 15% YOY.

The market investigation of shows that, in Chinese juice beverage market, the market share of 100% concentration juice is only 5%-6%, while the most shares are held by low-concentration juice beverages (juice content no more than 25%). This is mainly due to the purchase capacity and consumption ideas of consumers.

According to Research in the development course of beverage markets in the world, when the GDP per capita reaches USD 3,000, residents will pay more attention to vitamin supplement beverages. Natural juice beverages are superior to carbonated beverages, tea beverages and mineral spring water, expected to dominate the beverage market in the new round consumption upgrading. In 2009, Chinese GDP per capita exceeded USD 3,000. It is forecast that Chinese juice beverage market will sustain the rapid growth in 2010-2014 and the juice beverage consumption per capita will also rise fast in China. In the following years, Chinese juice beverage market is expected to become the competition focus of domestic and foreign enterprises.

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Related Reports :

China fruit vegetable juice and fruit vegetable juice drink manufacturing industry, 2010

China Fruit vegetable Juice & Beverage Market Review & Outlook Proposal 2009 2010


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