Boral TruExterior® Trim Adds New Distributor
06/26/2013

Monsma Marketing Corporation will distribute the decorative exterior trim product line in the lower Michigan peninsula and a handful of counties in Indiana and Ohio.

Online PR News – 26-June-2013 – Roswell, GA – Monsma Marketing Corporation is the newest distributor of the Boral TruExterior® Trim product line. Monsma focuses on being a wholesale, two-step distributor, supplying premium value added products to retail and professional building material dealers for over 80 years.

The company has three separate divisions: Building Materials, Hearth Products and Outdoor Living. Boral TruExterior® Trim will target the demographics in these divisions and the product is an entirely new category of decorative exterior trim that offers phenomenal performance, remarkable workability and a lasting look without the limitations that plague other exterior trim products.

"Boral TruExterior® Trim appealed to Monsma because the trim market is flooded with products; however, Boral TruExterior® Trim has a unique value proposition and does what other products cannot — such as withstand extreme moisture and temperature cycling, resistance to rotting/splitting, and maintains a high level of dimensional stability. Monsma also likes that the product is ideal for ground contact," said Brian Stephens, Director of Product Development, of Monsma.

Based in Grand Rapids, Michigan, Monsma will distribute the product line in the lower Michigan peninsula and a handful of counties in Indiana and Ohio. Stephens noted, "There is wild weather in these locations and thus, the product will meet great demand."

About Boral TruExterior® Trim:
Recently named one of the “101 Best New Products” by Professional Builder and Professional Remodeler magazines, Boral TruExterior® Trim is manufactured by Boral Composites Inc., which is headquartered in Roswell, GA and is a wholly owned subsidiary of Boral USA. Boral Composites Inc. is a manufacturer of sustainable exterior building products, which reside in the poly-ash category.

About Boral USA:
Headquartered in Roswell, Georgia, Boral USA is a leading manufacturer in the building material industry. Boral USA’s subsidiaries include Boral Bricks: #1 manufacturer of brick in the United States, Boral Roofing: the nation’s leading manufacturer of clay and concrete roof tiles, manufacturer of Cultured Stone® #1 Brand of manufactured stone veneer, and Boral Material Technologies LLC: a leading marketer of coal combustion byproducts.