TreeHouse Hosts Webinar Series for Channel and Marketing Professionals on How to Better

TreeHouse Interactive™ (, the technology leader in on-demand partner relationship management (PRM) and marketing automation solutions, today announced new upcoming webinar events for increasing sales, marketing and channel effectiveness.

Online PR News – 26-June-2013 – SALT LAKE CITY, UT, June 25, 2013 – TreeHouse Interactive™ (, the technology leader in on-demand partner relationship management (PRM) and marketing automation solutions, today announced new upcoming webinar events for increasing sales, marketing and channel effectiveness. TreeHouse Interactive's educational webinar series is focused on helping companies increase their understanding of how to improve business processes that accelerate revenue growth.

"We're excited to share some of the best practices we've seen demonstrated by marketers, as well as share how channel executives are creating award-winning programs," said Erich Flynn, CEO, TreeHouse Interactive. "Creating an effective prospect database, nurturing prospects in a way that will turn them into customers, and enabling channel partners with greater mobility to better sell and service their customers, are all topics that can help drive increased sales and improve marketing results."

Scheduled webinars include:

Killer Prospect Data – June 27, at 1 p.m. Eastern
5 Ways to Better Nurture Prospects – July 25, at 1 p.m. Eastern
Going Mobile with Partners – August 29, at 1 p.m. Eastern

Visit TreeHouse Interactive's Resource Library to download past webinars.

Killer Prospect Data
Presenter: Santosh Sharan, Vice President of Business Development, ZoomInfo

Your marketing database can degrade over time—up to 25 percent at any given point. That directly affects the ability to fill a marketing pipeline and pass leads on to sales. Attendees of this webinar will learn how to supplement the data they already have and leverage it to increase response rates, as well as fill the sales team funnel.

Highlights include:

Industry trends and benchmarks on marketing databases

Methods for obtaining prospect data

Improving existing prospect data

Expanding beyond vertical and title data

Technology and systems for better database marketing

About Santosh Sharan:
Santosh Sharan is responsible for product management, new product initiatives and market strategy at ZoomInfo. He has over 16 years of entrepreneurial and product experience, and a long history of fostering technology innovation at early-stage startups. He has led multiple engineering and product teams in pharmaceuticals, finance, media and technology-related ventures.

5 Ways to Better Nurture Prospects
Presenter: Chris Frank, Marketing Director, TreeHouse Interactive

Effective nurturing is critical in capturing prospect interest and producing a healthy marketing lead pipeline. This webinar will outline nurturing strategies and tactics, as well as provide ideas for attendees to create their own nurturing campaigns.

Highlights include:

Areas of marketing that should be using nurturing

How to deliver the right message at the right time

How to choose the best nurturing programs when just starting out

What good nurturing looks like as it’s implemented

About Chris Frank:
Chris Frank has spent over a dozen years in marketing, and is the marketing director for TreeHouse Interactive. He is a marketing automation expert, and has helped hundreds of companies understand the strengths and weaknesses of their marketing plans, as well as how to use technology to improve effectiveness.

Going Mobile with Partners:
Presenter: Erich Flynn, CEO, TreeHouse Interactive

If your partners aren’t tied to their office, then your partner program shouldn’t be either. In this webinar, attendees will learn how companies are providing partners what they need to better sell, service and support their products in the field with mobile technology. See real mobile-enabled partner programs in action and how it creates a more empowered partner network.

Highlights include:
Why consider creating a mobile partner solution
Partner program aspects compatible with mobile devices
Practical application and use of partner portals in the field

About Erich Flynn:
Erich Flynn is the CEO of TreeHouse Interactive, and has more than 20 years of experience in helping hundreds of companies improve their marketing approach, as well as their channel and partner sales. TreeHouse Interactive's Reseller View PRM enables successful channel programs for hundreds of thousands of partners across the globe. He also has experience developing and managing large partner networks directly, having held high-level sales and marketing positions both domestically and internationally at everything from startups to Fortune 100 companies.

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Resource Library: For more information about partner relationship management and marketing automation, visit the TreeHouse Interactive Resource Library.

About TreeHouse Interactive:
TreeHouse Interactive delivers leading SaaS-based partner relationship management (PRM) and marketing automation platform (MAP) solutions to companies that want to get better return on investment from their partner networks and marketing efforts. Reseller View is the most complete PRM in the industry, while Marketing View has been innovating marketing automation since 1998. For more information, visit or call 801.576.8428.

TreeHouse Interactive, Reseller View and the TreeHouse Interactive logo are trademarks of TreeHouse Interactive. All other brands, products or service names are or may be trademarks or service marks of their respective owners.

Press Contact:
Denise Nelson
The Ventana Group
Danville, CA