Informa Life Sciences Exhibitions signs MOU with Abimo introducing Brazilian Pavilion at Arab Health

An agreement signed between Apex, Abimo and organizers of Arab Health forecasts greater prominence of the Brazilian stand at the medical products fair to be held in Dubai in January

Online PR News – 26-June-2013 – Sao Paolo, Brazil – Informa Life Sciences Exhibitions, the company organizing the Arab Health Exhibition and Congress signed a Memorandum of Understanding (MoU) with the Brazilian Association of the Industry of Medical, Dental, Hospital and Laboratory Articles and Equipment (Abimo). This cooperation is highly anticipated and is expected to achieve great exposure in Brazil and the Middle East.

The Arab health Exhibition and Congress will take place from January 27- January 30th 2014, at the Dubai International Convention and Exhibition Center, Dubai United Arab Emirates.

Simon Page, Managing Director of Informa Life Sciences Exhibitions said, “Cooperation with Apex is extremely important because of the strategic role Brazil plays in the international economic arena. We are expecting a successful outcome of this cooperation at next year’s Arab Health 2014.”

In this year's edition of the Arab Health, the 38 companies that participated in the event closed 1.42 million US dollars’ worth in deals. The sales forecasted for the next 12 months after the fair (in January) was over 10.82 million US dollars.
According to, Clara Porto, Trade Promotion Coordinator at Abimo, “Arab Health is a key event to the Brazilian healthcare and business community as among the visitors to the event are importers, local distributors, governments, hospitals, clinics and end users. Additionally, governments and private investors are making a substantial investment in healthcare market in the United Arab Emirates.”

“Our participation goes beyond the Middle Eastern market, as Dubai is a region that serves as a gateway to African and Asian markets, such as India and Pakistan,” continued Porto.

An additional and exciting feature to the Brazilian Pavilion at Arab Health 2014 is that they will give away two airline tickets to Brazil and tickets for visitors at the event to attend the final of the World Cup 2014, scheduled to be held in Maracanã Stadium, in Rio de Janeiro.