This new book by a municipal marketing expert reveals how all kinds of governments can painlessly raise new public revenue. No new taxes, fees or borrowing are necessary, just new business partnerships.
Online PR News – 26-June-2013 – Glendale, AZ – Government officials facing a crisis in municipal finances may find a fresh set of answers in a new book. Titled “$ave Your City – How to Get Businesses to Help Pay Your Taxes,” the text details a comprehensive collection of business sponsorship strategies. The book’s author, Michael D. Riley, M.S., maintains that these strategies can generate up to two percent of local governments’ General Revenue requirements.
Author Riley was one of the founders and President of Public Enterprise Group, Inc. This innovative California-based agency was the leader in providing comprehensive municipal marketing consulting services to a wide variety of institutions – hospital networks like New York City’s HHC, school systems such as the Los Angeles Unified School District, counties and cities of all sizes, even the Department of Parks and Recreation for the State of California. The firm’s accomplishments for its clients generated enthusiastic coverage from NBC-TV Nightly News, the Wall Street Journal, and the New York Times.
Riley says his new book provides a tried and true collection of more than three dozen entrepreneurial recipes for tapping new sources of government revenue. He notes that conventional sources of government funding, such as raising tax rates, increasing borrowing, reducing staff costs or the sale of public assets all face increasing resistance, from voters as well as beneficiary constituencies. In contrast, Riley points out that private sector businesses are quite happy to guarantee public funding in exchange for access to public sector assets.
“’$ave Your City’ is designed as a workbook,” Riley explains. “Its large, letter-sized page format provides enough space for careful readers to make their own notes. The prose is designed for engaging reading rather than being as dry as the typical textbook. But the contents are also comprehensively indexed. I’ve also included extensive reference appendices, such as an RFP template.”
“$ave Your City” is published by Books of Destiny, and includes over 200 pages of text plus index. It is now available in paperback and Kindle editions at amazon.com, as an electronic publication at the Apple iStore, and in paperback and electronic formats at independent booksellers everywhere. The book is also a featured offering of the Alliance for Innovation (“Transforming Local Governments”). If you'd like to borrow an electronic copy from a library near you, ask your librarian if they are EBSCO subscribers. If so, they can buy a copy to lend you in short order.