Marshall Pet Products promotes Linda Cope from New Media Manager to Global Marketing Manager, affirming the company's continued commitment to strategy in emerging technologies.
Online PR News – 26-June-2013 – WOLCOTT, NY – Marshall Pet Products is pleased to announce the promotion of Linda Cope to Global Marketing Manager.
Originally from St. Louis, Linda joined the company as New Media Manager in 2009, adding more than 15 years of broad-based experience in graphic design, art direction, corporate marketing communications, brand strategy, viral marketing and business development.
Linda has been instrumental in developing strategy for emerging technologies and managing social media, as well as developing, launching and tracking Marshall’s new websites.
She has proven incredibly successful in her efforts to increase brand awareness through earned media outlets such blogger networks, film and event sponsorship and editorial product reviews.
In her new capacity as Global Marketing Manager, Linda will continue to strategically plan and execute Marshall’s growing web-based presence. She’ll oversee the development of all B2B and B2C communication and messaging from advertising, collateral material, online and more.
Linda’s new responsibilities will include CPG product life cycle management and analysis, category development and management and strategic planning and execution. She’ll also work closely with both the Marshall Pet and Ingredient divisions to identify, develop and execute overall marketing strategy for each business.
Her new position reports directly to the Director of Sales and Marketing (DSM).
About Marshall Pet Products
Since 1993, Marshall Pet Products has provided innovative pet solutions for cats, dogs, birds, horses, rabbits, hamsters, ferrets, gerbils, and guinea pigs. Top brands include Earth’s Balance, GoodBye Odor, 180XT, Pet Solutions and Good Mews. Marshall is committed to continually researching and developing new products to enhance the special bond that pet owners have with their pets, and was recognized with two Pet Business Industry Recognition Awards in 2012.