Shimply Launches Optimimo – an all inclusive mobile A/B testing platform for mobile developers

Optimimo is now available to help you A/B test mobile apps to increase your conversion rate and revenue.

Online PR News – 26-June-2013 – India – India, 25th June, 2013: Shimply, a leading technology start up announced today that they have launched a new mobile app testing product called Optimimo. Optimimo -provides mobile application based A/B testing services to test up to 10 variations at any given time per experiment.
Although such mobile app A/B testing softwares have existed before for iOS platforms, Optimimo comes as a huge relief for android mobile app developers who had been deprived of a choice of such options and privileges till now.
A/B testing or, split testing provides relief from guess work and slow iterations to test various design and product features that mobile app developers had to resort to. With A/B testing, they can directly integrate their testing code with their app and test the user response to tiny variations during run time. Developers can then optimize their app according to user response and increase their app usage and conversions.
Rajat Garg, the CEO of Shimply said “We built a mobile app for our product and realized the pain. It was slow to figure out what is working and what just did not work! This product was our own internal creation to solve that problem. When we researched, we found this to be a larger issue and decided to make this product available to fellow mobile app developers at a very affordable rate. “
Optimimo takes less than 5 minute to integrate within your App and it’s super easy to create experiments and run variations. All you have to do is download the .jar file, integrate it in your app, enter your user specific API key generated by the Optimimo server and get your tests running.

About Shimply Software
Shimply Software is a high tech startup based out of India. Their first product,, is an All-in-one social media marketing platform used by 1.3 million businesses. Recently, Shimply Software has launched an Android App, and now, mobile A/B testing software, It’s team consist of members with background at Stanford, DCE & IIMs.