Dubai World Trade Centre signs up with OPTIMO, software solution for Events and Venues

OPTIMO chosen to support the Dubai World Trade Centre with the integrated business optimisation software solution.

Online PR News – 21-June-2013 – London, UK. – OPTIMO, the UK-based Event, Venue and Global Sponsorship optimisation software has been chosen to provide support to the Dubai World Trade Centre (DWTC)

Ranging from business conferences to exhibitions, concerts and sporting activities, DWTC has over 30 years’ experience in providing first-rate events in the Middle East. Possessing the largest venue in the region - the Dubai International Convention and Exhibition Centre and new addition, Sports World, which provides premier sporting facilities for hire by general public, academies and corporate clients as well as the capability of hosting major sport events or concerts – the DWTC needed a fully integrated ticketing, booking and CRM solution.

OPTIMO, which has over a decade of experience in the event industry and caters to Racecourses, Motorsports Circuits, Dinner Cruises, Arenas, Stadia and Multipurpose Venues, met all the requirements. OPTIMO delivers a comprehensive solution which encompasses ticketing and booking, space and facility management, hospitality, resource management, CRM, Reporting, Finance and Staff KPI’s.

OPTIMO will be providing the DWTC with a multi sales channel to market and sell tickets, a complete booking system and two custom-designed webshops. Customers can make bookings and buy tickets via retail walk-ins, corporate sales channels, or even through the ticketing and court-hire webshops that OPTIMO branded for the DWTC. All venues and the activities taking place in them, e.g. Cycling, Football, Concert, are booked through OPTIMO’s user-friendly Event Diary. Every event booked is then linked and updated in the centralised system, as are all customer details ensuring customer relations are maintained. DWTC will also be using OPTIMO’s Reporting tool to monitor the entire process.

Deen Ossman, Chief Solutions Officer says, “The Dubai World Trade Centre had a complex set of requirements that needed to be met and couldn’t be found anywhere other than in OPTIMO. We are constantly updating our product -for instance we have recently introduced customised webshops, an added advantage to our clients – and have built OPTIMO on best practices to ensure that our clients achieve increased revenue whilst delivering excellent service to their customers.”

For more information on OPTIMO visit

Editors Notes
the OPTIMO team has over 10 years’ experience delivering cutting-edge, end-to-end enterprise software solutions for world-class Events, Venues and Global Sponsorship. OPTIMO is built on specialist business applications to optimise budgets, CRM, sales order processing, approval flows, ticket inventory management, restaurant covers, suites, onsite services, F&B, merchandise, transport, accommodation and security - with the sole aim of maximising profits and providing a fantastic customer experience.