Tank Wins Award At Prestigious MITX Ceremony

Cambridge-based Tank recognized at prestigious Massachusetts Innovation & Technology Exchange awards for work with consumer mobile technology client Cloze

Online PR News – 21-June-2013 – Cambridge/Massachusetts – Tank, the award winning design and branding agency, scored two significant accolades at the 10th annual MITX awards, which highlights and commends innovation in web and mobile technology.

Tank was honoured with “Most Innovative Mobile App” and the “PwC Promise Award” (a special category which looks across all entrants for “start-up companies whose innovative technology solutions show promise to make a significant business impact”) for their work with Cloze, a “noise-cancelling” inbox app that combines email, social interactions, and contacts into an easy to use single view on mobile devices.

Working closely with the team at Cloze, Tank brought to life the cardinal notion of ‘People First’ through a complete rebranding effort and the design of a people-focused interface. Corresponding promotional videos produced by Tank helped Cloze clearly communicate its core message and attracted significant press interest from the likes of the Wall Street Journal, Time, and NPR.

David Weik, Tank team leader for the Cloze project commented: “We were able to identify and articulate Cloze’s core driving motivation—making the inbox human again—and with it calibrate a design strategy to bring this across. It was a tremendously enjoyable partnership and one that still continues today. We are absolutely thrilled to be recognized by the MITX awards and I’m so proud of the team at Tank for all of their dedication, hard work, and late nights.”

Alex Cote, CMO at Cloze added: “At every phase of the design process Tank has proven to be a true partner. Developing a new mobile app requires rapid and persistent iteration—Tank extended our team with thoughtful work that kept pace with our fast moving developers. From branding and design to our website and launch video Tank excelled at all.”

Founded in 1994, Tank has worked with some of the world’s most recognizable brands including FedEx, Puma and Symantec. With offices in Cambridge, New York and San Francisco, Tank has recently added a PR and Social Media division, to their existing branding and design teams, to offer clients a full spectrum of services.


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Andrew Pink

Notes to Editors

About Tank
Tank is a multidisciplinary design and communications agency, producing innovative and effective visual, digital and communications solutions for a broad range of clients.
Founded in 1994, Tank has provided award-winning work for some of the world's most recognizable brands in the US and abroad; its work ranges from complete brand development to fresh thinking on design challenges within an established brand. All clients enjoy Tank's ability to explore, discover and deliver original, effective design and technology solutions. Tank is based in Cambridge, MA, New York, NY and San Francisco, CA.