Elder Health Care Brings Fairone Beauty Pageant to Kolkata With "Fairone Miss Kolkata"

Dr. Anuuj J Saxena, Managing Director, Elder Health Care Ltd and promoters of Fair One, Fairness Cream present a beauty contest which gives "The Girl Next Door" a chance to realize their modeling and cinema dreams.

Online PR News – 03-June-2010 – – Kolkata, India, June 02, 2010 -- Dr. Anuuj J Saxena, Managing Director, Elder Health Care Ltd ( http://www.elderhealthcare.in ) and promoters of Fair One, Fairness Cream present a beauty contest which gives "The Girl Next Door" a chance to realize their modeling and cinema dreams. The roll out for this beauty pageant started off with Mumbai, sprinkled its glitter in Pune & Delhi and now destined for Kolkata to give it a chance to prove once again that, Kolkata is indeed "The Land of Beauties". The winners of all the past events would qualify for Fairone Miss India Platinum, who will get a chance to play a role in Dr. Anuuj J Saxena’s forthcoming movie in line with Maverick Production House.

Kolkata has been the home to most of the popular Bengali beauties in Bollywood; to cite a few names, Sharmila Tagore, Bipasha Basu, Raima Sen, Rani Mukherjee & Kajol. Fair One Miss Kolkata is open to all aspiring young female Kolkata residents aged between 16 to 23 years. The participation forms (available on http://www.elderhealthcare.in, http://www.maverick.in or at your near by outlet) have to be completed and submitted to Maverick Productions, the organizers and promoters of the even. The grand finale is to be held on 11th June 2010 at Ivory Banquets, Salt Lake, Kolkata and will be preceded by a 10-day grooming session of the contestants. The FairOne Miss Kolkata 2010 Queen stands to win a cache of gifts from a host of sponsors, besides a cash prize.

Especially for this event, Elder has roped in Prasad Bidapa, who has presented some of the largest Fashion events in India. His training programme for models is considered to be a bible, which guides you through a path to create a big name in Fashion and films. Also at the event there would very talented singer BABUL SUPRIYO who has sung some of the most memorable Bollywood numbers like Kaho na Pyar hai(Kaho Naa... Pyaar Hai), Pari Pari Hai ek Pari(Hungama), Hum Tum(Hum Tum) and Chanda Chamke(Fanaah).

After Kolkata the company plans to roll out the initiative in the Mumbai again with a grand finale. The whole event is being overlooked by an independent organization, BDO, which will ensure a fair and transparent flow.

The panel of judges will comprise of an eminent group of celebrities and fashionistas. Professional experts in fields of fitness, beauty, personality development, ramp walk, and diets will groom the contestants. "Organizing the contest is one part, grooming the contestants on the whole is another. We have roped in top professionals who will ensure that all the contestants are groomed to perfection and take home learnings that will take them on to new heights of achievement", said Dr. Anuuj J Saxena.

Some of the notable past winners of the title have gone on to achieve great success as models and actors, like Nisha Harale Bedi (Successful Model & Artist), Shivangi Parikh who won the Miss India crown (Asia-Pacific), Shveta Salve, who has made it big on the small screen and Pooja Shah a successful model and currently a pilot with an international airline.

Fair One is a completely natural formulation developed and endorsed by Shahnaz Hussain, to make your skin naturally fairer in just 15days. It’s a unique blend of herbal ingredients which makes your skin soft; young and beautiful. Marketed by Elder Health Care, part of the Rs 800 crore Elder group. Elder Health Care Ltd is amongst the fastest growing companies having significant presence in various personal care categories catering to the both domestic and international market. The company is on an aggressive expansion plan; growing at a rapid pace of more than 40 % year on year for the past three years and some of the other renowned brands of the company are Tiger Balm, AMPM Mouthwash & Fuel Deodorants; said Mr. Ajay Ghooli, GM- Sales & Marketing.

Press Contact:
Mr. Ajay Ghooli
Elder Health Care Ltd
C-9, Dalia Industrial Estate,
Off Veera Desai Road, Andheri (W),
Mumbai 400 053, India
+91 22 26730058