a new report on "Research Report on Chinese Wine Industry, 2010-2011" which gives Import and export, demand and market status of Chinese wine industry.
Online PR News – 03-June-2010 – – Research Report on Chinese Wine Industry, 2010-2011
Chinese wine industry has entered the high-speed growth stage in recent years. Though the international financial crisis broke out in 2008, it did not place severe influence on Chinese wine industry. In 2008, Chinese wine production totaled 698,300 kiloliters, 5% increase over 2007. In 2009, Chinese wine production amounted to 960,000 kiloliters, rising by 37.48% YOY. ( http://www.bharatbook.com/detail.asp?id=141388&rt=Research-Report-on-Chinese-Wine-Industry-2010-2011.html )
Wine belongs to the fast moving consumer goods. The competition on Chinese wine market concentrates on the market capacity and channels instead of product function, attribute and technology. Channels have become the key successful factor for competition. In China, the consumption channels for wine mainly include two categories – restaurants & hotels; retail channels such as shops and supermarkets. According to the statistics of the wine industry, the restaurants and hotels account for over 50% shares in Chinese wine market while retail channels occupy less than 50%. Among those retail channels, supermarkets and general merchandise stores take up over 50% while the rest are shared by convenience stores, exclusive stores and independent food stores, etc.
Chinese wine market is mainly occupied by medium-end and low-end domestic wines. Import wines impact home-made wines in price, quality and variety as well as encourage the improvement in the overall consumption level and volume of Chinese wine market.
Chinese wine price is on the upward trend gennerally. With the popularization of the wine culture and the improvement in the consumption concept and capacity, the prices of mainstream wines in China have been raised from 20-40 CNY/bottle (750ml) to 30-60 CNY/bottle (750ml) by 2010. With over years’ market cultivation, the healthy and fashionable wine drinking culture has gradually been accepted by Chinese consumers. The consumption demand for wine in China increases continuously.
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Wine: Global Industry Guide
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