Supermicro Appoints StorIT As Value Added Distributor For MENA Region

StorIT to help build Supermicro’s channel network, train and certify partners and offer value added services to help partners to sell better.

Online PR News – 11-June-2013 – Dubai, UAE – Dubai, United Arab Emirates, June 10, 2013: StorIT, the leading data storage specialist value added distributor in the Middle East and North Africa (MENA) region, today announced that it has signed a Distribution agreement with Supermicro Computer, Inc. (NASDAQ: SMCI), a global leader in high-performance, high-efficiency server, storage technology and green computing. According to the terms of the partnership, StorIT will promote and distribute Supermicro’s complete range of high-performance computing (HPC) solutions across the Middle East and North Africa (MENA) region.

“StorIT is the first ever distributor to bring HPC solutions to the Reseller Channel in the Middle East. Supermicro is a great fit to our existing products portfolio, it is in line with our strategy to boost the ability of our Reseller Channel partners to offer end-to-end High Performance Computing solutions to end-customers in the region. Our partnership with Supermicro will enable our reseller partners to successfully address the rapidly evolving opportunities in the areas of Big Data, Cloud Computing and Enterpise IT Systems. By leveraging our strong channel network across MENA, we plan to grow Supermicro’s business and market share across this region. We look forward to working closely with their team to ensure that our resellers have the right tools, resources, training and support to sell Supermicro’s solutions effectively,” Mr. Suren Vedantham, Group Managing Director, StorIT Distribution fzco.

As part of the agreement, StorIT will help the vendor identify and onboard resellers, provide value-added services and partner enablement programs, which include training and certifications, systems design and architecture, implementation support and services to name some. The distributor will also work closely with Supermicro’s global team to offer pre-sales, marketing, implementation and post-sales services and support to its channel network. StorIT plans several road shows and training workshops for partners in different cities in the next few months.

“As we continue to expand our business across the globe, it is important for us to choose the right distributor in each region. It became a fact that our distributors and channel partners played an important role in our success in penetrating each market segment. StorIT, being an established specialist distributor in the data management, storage and HPC solutions space with a proven track record, is a perfect partner for Supermicro in the MENA region. StorIT is a company with capabilities of a systems integrator, which is helpful when resellers need their support in selling to different verticals and in implementations. We are confident that working together with StorIT will give us a boost in different markets and across verticals in the MENA region,” says Mr. Ammar Sharaf, BDM for Saudi & GCC, Supermicro.

Through its established channel network combined with its strategic initiatives, StorIT Distribution will help Supermicro to expand its reach and reinforce its presence in the region. With this newly signed partnership, Supermicro now joins StorIT's leading portfolio of vendors, which includes EMC, Quantum, Mellanox, Moonwalk, Emulex, Aptare and QLogic to name a few.


About StorIT Distribution FZCO:
StorIT is the Middle East’s leading Specialist IT distributor of Enterprise Data Storage, and Information Management Solutions. Incorporated in year 2002, StorIT is based out of Dubai, with branch offices in Riyadh, Saudi Arabia and Doha, Qatar.
With active operations spanning more than 12 countries across the region, StorIT works with a wide Reseller Channel Network, comprising Value Added Resellers and Solution Providers, in offering comprehensive turnkey solutions to customers in the SMB, SME and High Enterprise Segments of the market. StorIT’s proven track record, over a period of 10 years, of successfully introducing the very best of breed technology providers of the world to the Middle East market, by establishing and enabling a robust reseller channel that has been a key factor in their rapid growth in the region, has sealed its credentials as one of the most reliable, resilient and far-sighted value distribution organizations in the region.
Supported by enhanced distribution services right from presales consultancy, marketing support, post sales professional services, project financing options through warehousing & logistics hubs in Dubai, Riyadh and Doha, StorIT has witnessed stupendous year-on-year growth over a decade by offering great value proposition as a dependable long-term partner to both its vendors and resellers (customers).

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About Super Micro Computer, Inc. (NASDAQ: SMCI)
Supermicro® (NASDAQ: SMCI), the leading innovator in high-performance, high-efficiency server technology is a premier provider of advanced server Building Block Solutions® for Data Center, Cloud Computing, Enterprise IT, Hadoop/Big Data, HPC and Embedded Systems worldwide. Supermicro® is committed to protecting the environment through its “We Keep IT Green®” initiative and provides customers with the most energy-efficient, environmentally-friendly solutions available on the market.
Supermicro®, SuperServer®, Building Block Solutions® and We Keep IT Green® are trademarks and/or registered trademarks of Super Micro Computer, Inc.

All other brands, names and trademarks are the property of their respective owners.

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