Daikin India’s ‘Cool a School’ campaign

- Adopts schools across India’s hottest regions to provide efficient cooling solutions as an incentive for students to go back to school and excel academically

Online PR News – 11-June-2013 – New Delhi (India) - June 10,2013 – Daikin Air-conditioning India Pvt. Ltd., a 100% subsidiary of Daikin Industries Ltd., Japan – the world’s No. 1 air-conditioning company on the heels of the first leg of its successful ‘Cool-a-School’ campaign, has initiated its second phase of promotions aimed at bringing greater cooling solutions to Government schools across the heat affected locations of the country.

While the first phase of the campaign involved Daikin India donating 5 Air-Conditioners to the Government Senior Secondary School in Neemrana, and sponsoring the costs and maintenance of air-conditioners; going forward the organization aims at looking into varied sustainable solutions to help supplement students’ quest for education during the relentless summers. Gearing up to the second phase of the campaign, Daikin India seeks to adopt sustainable measures like Reflective Barriers which bounce harsh light away, Landscaping including planting trees & shrubs to block out sunlight yet allowing airflow, Green Roofs with an efficient layout of plants on the roof to provide insulation and shade amongst others; taking efficient cooling solutions to the students across schools.

Speaking on the initiative, Mr. Kanwal Jeet Jawa, Managing Director, Daikin Airconditioning India Pvt. Ltd. said, “At Daikin India, we do look beyond business and intend to give back to the society our bit. We believe that today’s children are going to be the future architects of the society, and to ensure a bright future of them and the society as a whole we must address the issues at the root itself. Through this ‘Cool-a-School’ campaign wherein we seek to bring efficient air-cooling solutions to the children, our endeavour also remains to spread awareness about other Do-It-Yourself solutions which one can undertake to keep his/her surroundings cooler. We would feel glad if our sustainable initiatives brings cheer to the children of the school, and helps them become more responsible citizens of the country tomorrow.”

Going forward, Daikin India further intends to reach out to other such summer struck regions in Odisha, Madhya Pradesh, Gujarat and other parts of Rajasthan in the future, and identify schools run by the state governments, where there is a need for installation of cooling devices. In the endeavour to take efficient cooling solutions to the needy areas of the country, it has initiated a unique social media campaign wherein a special YouTube video titled ‘Cool-a-School’ has been launched to secure greater awareness towards providing relief to students in summer-hit areas. With an aim of adopting a new school after every 1 Million likes, Daikin India seeks to garner more views for the campaign which translating into greater awareness will lead to more participation by the concerned citizens and will provide the campaign with more ideas to cool a school.

The YouTube video can be viewed at http://www.youtube.com/watch?v=3c2aHcvtEIM, while more details on the ‘Cool a School’ campaign can be viewed at http://www.coolaschool.com/

About Daikin Airconditioning India Pvt. Ltd.:

Daikin Airconditioning India Pvt. Ltd.( DAIPL) is a 100% subsidiary of Daikin Industries Ltd., Japan, a global leader in the manufacturing of commercial-use and residential air conditioning systems. Backed by the superior technology, the organization offers a wide range of energy efficient air conditioning solutions to the Indian customers. It has been successfully offering premium air conditioning solutions in the Indian market for large-scale projects. Robust growth is forecasted in India’s air-conditioning market in the future and Daikin intends to further increase its market share of residential and large-scale projects.