TradeWinds Selects INTUITION Brand Marketing Service To Promote Yacht Charters
Online PR News – 07-June-2013 – Orlando, Florida – TradeWinds, the only fully crewed, all-inclusive vacation ownership yachting company in the world, has engaged Perspective Group, a global PR and Multimedia company for the vacation ownership industry, to utilize its INTUITION brand marketing service, to assist in promoting their yachting experience to consumers.
TradeWinds, was first established in 1999, and today has a fleet that comprises of 30+ yachts ranging from 45 to 70 feet in length, all of which are owned and operated by the Group. TradeWinds currently operates in Antigua, British Virgin Islands, St Maarten, St Vincent and the Grenadines, Guadeloupe, Belize, Greece, Turkey, Panama Las Perlas, Panama Bocas del Toro and French Polynesia.
"With our growing fleet of luxury sailing catamarans, TradeWinds offers superior sailing experiences in the world's most beautiful sailing destinations. Just choose which option that suits you best. Perhaps a private charter for that special event? Alternatively, for the traveler that wishes to come sailing at all of our destinations, our exclusive private members Club membership will be the perfect way to plan your future vacations!" Said Magnus Lewin, CEO, The TradeWinds Group
In addition to growing exposure within the vacation ownership industry on a trade level to explore potential strategic partnership opportunities, the highly customizable INTUITION brand marketing service will specifically focus on promoting the awareness of a new rental program offered by TradeWinds, driving prospective new vacationers to book for their various cruising destinations.
“I have great memories of my first TradeWinds vacation, and can’t wait to find the time to visit another of their enticing destinations.” Said Paul Mattimoe, President & CEO, Perspective Group, “We are excited to work with TradeWinds on this customized INTUITION campaign that focuses heavily on capturing a wider consumer audience that may also be interested in their incredible yachting experience.”
INTUITION uniquely uses a combination of PR, editorial, social media marketing, print and online advertising and overall brand marketing to radically increase a company’s daily brand visibility, which is then captured by its own social media monitoring platform, analyzed and adapted accordingly to ensure maximum effectiveness month on month.
The concept of TradeWinds was born back in the mid 90's, with a dream and a vision. A dream of cruising turquoise, warm and shallow waters, of scuba diving at breathtaking coral reefs, and "liming" at sunset onboard beautiful catamarans anchored at tranquil islands. Today, TradeWinds currently operates cruising bases in Antigua, British Virgin Islands, St Maarten, St Vincent and the Grenadines, Guadeloupe, Belize, Greece, Turkey, Panama Las Perlas, Panama Bocas del Toro and French Polynesia. Visit www.trade-winds.com.
Operated by Perspective Group, the leading independent PR & Media company globally for the timeshare industry, INTUTION provides a compelling combination of traditional PR, print advertising, online marketing and social engagement tools that assist companies with overall brand visibility, online credibility, customer communication and in-depth strategic marketing analysis. For more information visit http://www.intuitionbyperspective.com