Regional inflight magazines to target FIFO passengers with new dedicated, monthly supplement
06/06/2013

Recognising that a large proportion of their readers are fly-in-fly-out (FIFO) workers in the resources industry, inflight magazines OUTthere and Rocks will feature a new supplement dedicated to these passengers, called Inside Mining.

Online PR News – 06-June-2013 – Sydney, NSW – Produced by custom publisher and content marketing agency Edge, the new magazine supplement on-board airlines Rex Regional Express, SkyTrans, Air North, Pel-Air, AirLink and Alliance Airlines, will include a mix of industry and technical editorial relevant to FIFO workers alongside the host magazines’ inspiring regional travel and lifestyle content.

According to Edge Commercial Director Fergus Stoddart, OUTthere and Rocks will be the first inflight magazines to directly cater to a passenger segment, like FIFO workers.

“Most inflight magazines are full of high-end travel and tourism content much of which is inaccessible to so many passengers but Edge saw an opportunity to provide editorial that really spoke to the FIFO segment.”

“With so many options competing for the reader’s attention, magazine content needs to engage readers, which is what Inside Mining will do for OUTthere and Rocks,” said Mr Stoddart.

Inside Mining will focus on the resources sector and include articles on national and international mining developments and issues.

“FIFO workers are usually a very difficult audience to reach. As inflight magazines typically attract a captive audience that do more than just flick through the pages, Inside Mining will offer a unique opportunity for advertisers to reach this elusive segment.”

“The magazine industry is under considerable pressure at the moment with many print titles struggling with decreasing circulation. At Edge we’re addressing this by providing highly relevant, and engaging content, like Inside Mining. For many of our titles we also incorporate online channels to maximise reach, engagement and loyalty,” added Mr Stoddart.

Edge has been publishing OUTthere and Rocks inflight magazines for 10 years. As well as in-flight magazines, Edge publishes magazines, websites, content hubs and apps for brands including Volkswagen, Woolworths, Crown, IPA and Accor Hotels.

About Edge
Edge is a leading content marketing agency that creates strategic and custom content for brands across any channel or platform, including print, video, digital, gaming and broadcast. The agency helps brands to develop creative content campaigns that engage audiences and delivers specific business outcomes, such as increased sales, loyalty and customer satisfaction. For more information visit www.edgecustom.com.au