Elitetele.com Acquires 21C Telecom to Spearhead Mobile Convergence

Elitetele.com plc has completed its second successful acquisition of the year of Derby based 21C Telecom.

Online PR News – 05-June-2013 – London – Elitetele.com plc has completed its second successful acquisition of the year of Derby based 21C Telecom. The deal will strengthen the unified communications provider’s mobile product mix and bring additional expertise in the convergence of mobile and next gen communications solutions.

The acquisition adds approximately 1,000 customers, over £4million in revenue and 13 staff to the Elite Telecom Group.

Richard Hunt, Managing Director of 21C Telecom, commented: “I’m delighted to be joining Elite, 21C has grown consistently every year and key to that success has been the high levels of service our customers enjoy. This deal widens our own product portfolio and gives us access to a larger client base to replicate our past success.”

21C Telecom was founded in 1996 and has evolved to become a leading provider of mobile, data and landline services. With almost 9,000 mobile connections, the communications organisation was granted the highest possible status accolade as a Vodafone Platinum Partner in 2010. The organisation has the ability to connect clients on all mobile networks as required, with 13,000 connections in total.

The forward thinking mobile specialist also created HaloTM, its own hosted Voice over Internet Protocol (VoIP) solution. The company brings long-standing, favourable industry relationships and partnerships to the Elite Group as well as key clients such as T.G.I. Fridays and Birlea Furniture.

Matt Newing, Founder and CEO of Elite, said: “Richard and his team’s continued involvement within the Group is great news, they bring additional skills, energy and drive to succeed. This now places Elite’s annualised revenue in excess of £30million with the Group’s headcount exceeding 80 staff across three UK locations and an office in Madrid.”

The acquisition of 21C is Elite’s second successful deal in as many months, having bought Manchester based FoneRent out of administration at the start of April. Elitetele.com plc specialises in bespoke unified communications solutions, with a focus on delivering real value-add products that generate ROI. Clients include; Merlin Entertainment Group, P&O Ferries, Air France and over one third of the UK’s Premier League football clubs.

The deal was funded through Elite’s £11.5m acquisition facilities provided by Lloyds Bank. The value of the deal has not been disclosed.

Gareth McIntegart from DLA Piper’s Liverpool office advised Elite on the deal and 21C was advised by Paul Billingham at Knight Corporate Finance and Murray Macnab at Ellis-Fermor & Negus. Dave Bowen, Elite’s Relationship Director at Lloyds Bank took advice from David Clift at CLB Coopers and Ian Riggs / Patrick Keown of Hill Dickenson.