Reliance Big TV signs Corporate Alliance with LG Electronics.

India’s leading DTH player signed a corporate alliances with LG Electronics on their select models of Color TV range

Online PR News – 01-June-2010 – – Mumbai, 27th May, 2010: Aiming to enhance customer service, Reliance Big TV, the leading direct-to-home (DTH) service provider in the country has signed a corporate alliance with LG electronics on their select models of Color TV range. The alliance comes with a special offer where the customer gets a BIG TV connection with 1 month free Silver Pack on purchase of select models of LG color TV and needs to pay only Rs.399 towards installation charges to avail the offer.
The offer is planned for the states of AP, Karnataka, Rajasthan, Punjab, Kerala, WB, Bihar, Assam, Jharkhand, Orissa ,North east states, J&K, Maharashtra, TN, Gujarat, UP, HP,& Chhattisgarh. The offer duration is from 10th April 2010 to 30th June, 2010.
Umesh Rao, Senior Vice President, Reliance BIG TV, said, “We are excited with this partnership that brings in a dramatic scaling of reach & unprecedented value proposition for the LG customers. We will aggressively pursue cross category alliances to reach out to a broader spectrum of end users”
About Reliance BIG TV DTH: A wholly owned subsidiary of Reliance Communications, India’s largest integrated telecom service provider, offers India’s first fully Digital Home Entertainment Service using MPEG-4 platform, under BIG TV DTH brand. The world’s most advanced MPEG4 DTH technology platform enables BIG TV DTH to offer over 200 TV, Cinema and Audio channels, the highest by any other DTH operator in the country. With 32 exclusive movie channels in English, Hindi and Regional languages, BIG TV DTH offers a choice of 600 new movies every year, unmatched by any DTH or cable operator in the country.
The country’s largest on-ground infrastructure for a Home Entertainment created by BIG TV DTH would enable the company to serve over 5 million new customers every year and will offer multiple price points and packaging offers to suit needs of all customer segments. The state-of-the-art Customer Service mechanism is fully functional and ready to serve a minimum of 50,000 customers every day in 11 Indian languages. Available at launch at 1-lakh retail outlets across 6500 towns, over 2000 exclusive Reliance branded stores, BIG TV DTH is the largest retail rollout of a Home Entertainment Service in India. BIG TV DTH Toll Free Number: 1-800-200-9001; Website: SMS BIGTV to 55454.