Toyota and NCFL Launch New Family Learning Initiative

Price Toyota is proud of Toyota’s efforts to improve family learning with their new six-year Family Learning initiative.

Online PR News – 04-June-2013 – New Castle, DE – Toyota has been working with the National Center for Family Literacy (NCFL) for over 20 years now, and this partnership has brought many education programs, including the Toyota Family Literacy Program, Toyota Teacher of the Year award and Toyota Families in Schools, to communities across the U.S. Price Toyota is proud to announce that Toyota has partnered again with the NCFL to launch another initiative, Toyota Family Learning.

Toyota Family Learning is a six-year initiative that will help improve the learning environment and literacy rates of families in classrooms, at home and in communities. The initiative will use several tools to reach families, including the internet, mobile apps, social media and classroom exercise.

The first step of the initiative is a grant program that will help communities set up mentor and learning programs for families. Toyota will award five organizations a three year grant of $175,000 for training, communication support, learning items and other materials. Over the next six years, Toyota will donate 15 grants, implement several new programs and help communities to improve family learning, amounting to a total donation of $10 million.

From now through June 24, schools, libraries and community organizations can apply for grants, which will be given away based on several criteria, including strength of existing programs and services, commitment from the community and innovation of new proposal.

“The vision for Toyota Family Learning is to become a modern-day movement for families learning together, and this grant program launch is the first of many steps we’ll be taking in the coming months and years to make that vision a reality,” said Sharon Darling, President and Founder of NCFL

Price Toyota is proud of the effort Toyota is taking to educate families and improve literacy in the U.S. More information about Toyota can be found at the Price Toyota dealership located in New Castle, DE or at

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