The containers are being filled, the movers have already been decided on, and it’s time to let the clients know of the change of address for the workplace.
Online PR News – 29-May-2013 – Sacramento, CA – The containers are being filled, the movers have already been decided on, and it’s time to let the clients know of the change of address for the workplace. This process for informing clients will be unique depending on the type of business. If the company is a small retail shop and doesn't collect contact information from consumers then letting them know of the move might be a bit more complicated. Specialists at Sacramento Moving Company say, “aside from putting up a sign on the door there are few ways to direct folks to the new store.”
If the business often contact clients via telephone e-mail or in person, then it may well be feasible to send out notifications straight to the client. In any case, this article provides some tips for informing consumers of the relocation and capitalizing on this publicity opportunity.
1. Sign on the door. This is the most basic step for any business that receives clients whether it be an office or a retail store. Post on the sign the date of move, new address as well as letting the customer know who to get hold of with questions or simply expressing that all telephone numbers and emails will stay the same. You may wish to include an invitation for the customer to find the business at the new location by simply including a line, “please visit the new location” or announcing a grand opening event.
2. Flyer disbursed with transaction paperwork. Print out a number of half page or quarter page notices including the appropriate information described previously and either staple it to every customer sales receipt or simply include it with any transaction paperwork. This way the client will walk away from the workplace or store front with the new address at hand.
3. Email blast. If the bulk of business occurs on the internet, it would be an especially great idea to inform customers via email of the move. Warn customers that reply times to customer inquiries may be delayed on the specified move day on account of setting up the electronic equipment at the new location.
4. Notice on website website. Add an attention grabbing banner to the company’s website home page so that when clients or prospective clients check out the page for details about the business or hours and contact information, they will immediately be aware of the change of address.
5. Notice on office voicemail. Add an audio recording to the office voicemail or hold line so that customers who call in can take down the address before, during, and after the move.
6. Direct mail post cards. If the company in in possession of a database that includes home addresses of clients then send out direct mail post cards. The post card really should be attention grabbing so that it is not thrown aside with junk mail. Make sure to include all relevant details and if any grand opening or ribbon cutting will take place, use this post card to publicize it.
7. Announcements via newspapers, radio or Television. If affordable, make announcements publically through TV, radio stations or newspaper. This is especially a good idea if a grand opening celebration will take place so that more than just previous customers have the chance to find out about the company.
8. Update addresses. Change the address on business cards as well as any website where the prior address is listed. It is important that when clients try to find the company virtually they will not become puzzled by the presence of various addresses. Invest time to update contact information on any social media web pages, customer review sites or web directories.
9. Grand opening event. A great way to remind previous customer of your company as well as attract new ones is to host a grand opening celebration at the new workplace. Hold this to show off the new facility as well as bring clients face to face with the company’s associates. Wherever there is a posted notification of the new address, include the date and time of the grand opening. Get in touch with the area chamber of commerce to perform a ribbon cutting ceremony at the beginning of the celebration. The chamber may also be able to bring in visitors to this function by promoting it to their members. Be sure to advertise any special attractions to draw visitors such as prize giveaways, grand opening coupons or even just a free catered lunch for all guests.
10. Cards to loyal customers. One way to reach out to customers after the move is to send “thank you” greeting cards to those who have followed the organization to a new location and continue to purchase products or services. This is particularly crucial when the business is a restaurant, salon, retail store, or anywhere that clients regularly visit personally. The new address may be harder for them to get to so for them to continue making it out to the organization instead of going to a competitor is something they should be thanked for.
Our Sacramento Moving Company employs a staff of over 40 Full-Time Movers and Drivers, with a fleet of 10 trucks. We have performed home and business moving services in and around the Greater Sacramento area for almost 10 years. Sacramento Movers also offers packing services and we also sells boxes and packing supplies.
For more information call Carolyn Durkee, Marketing Manager at the Sacramento office at 916-852-7411 or visit us on our website at www.twomensacramento.com.