Who's my man is an interactive game created for the condom brand - Moods. The game also recently bagged a bronze in the Branded Content for Internet and Online category.
Online PR News – 29-May-2010 – – D’zine Inc.’s (San Diego) Asian division recently won the bronze for Branded Online Content at the Association of Advertising Agencies Awards 2010 at Goafest in India.
Who's my man is an interactive game created for the condom brand - Moods. The game also recently bagged a bronze in the Branded Content for Internet and Online category. There were no gold or silver awards in the category. This game was a proactive project concept presented to the client, which they loved and the team at D'zine executed on their vision for fun and frivolity from start to end.
Built around the brand communication, Moods, My Man, the concept has been executed from a woman's perspective, viz. if the man uses Moods condoms, then he is her man.
Built using Adobe Flash, the game was inspired by tetras, in which the blocks were replaced with a smorgasbord of sex postures, made interesting by mapping the 4 keyboard arrows to control the descending position of the man. Users who match the male-female postures are point-gaining winners. The game can be played at 3 levels and this game has attracted significant interest amongst the target group.
According to Steve Pardue CEO of D’zine Inc. in San Diego, CA; “With our team of experienced digital professionals we are delivering a wide array of services and products, focused on enabling clients to effectively leverage all media formats in countries all over the world to achieve their business goals.” Vernon Dias CEO of D’zine Interactive, D’zine’s UK division, “We are proud to be recognized for our team’s creativity and the focus that we bring to deliver unique user experiences for our clients. It's not about creative, it's not about technology, it is all about generating quantifiable results for our clients’ business.”
D'zine Inc. is part of the global D’zine agency network (D’zine Inc. – North America; D’zine Garage Pvt. Ltd. – Asia; D’zine Interactive Ltd. – United Kingdom) a digital agency delivering quality online brand communication solutions, creative production services and state of the art web enabled technology solutions to digital agencies, brands and SMEs throughout the Americas.
D'zine delivers market leading services through their offices in London, San Diego, Chicago, Mumbai and Chennai.