FusePump, Product Marketing Experts, Announce Membership of the IMRG

Ecommerce marketing technology company FusePump have joined the IMRG to provide additional services for those in the retail industry.

Online PR News – 26-May-2013 – London – E-commerce product marketing experts FusePump are pleased to announce that they have become members of the IMRG (Interactive in Media Retail Group). The IMRG is a membership community that aims to ‘maximise the commercial potential of online shopping through the promotion of best practice’.

As ‘solution provider’ members, FusePump aim to enhance their presence in the online industry and share their e-commerce marketing technology expertise with online retailers through the opportunities available to IMRG members.

Rob Durkin, CEO of FusePump, is looking forward to making the most of the benefits that IMRG membership offers.

“One of FusePump’s aims is to make multi-channel e-commerce simple and profitable for online retailers and we are keen to share our knowledge with others in the industry.

“We have recently produced several e-commerce guides and white papers which were very well-received by those working within the field of online retail. Becoming a member of the IMRG gives us another great opportunity to engage with the world of e-commerce.”

FusePump are hoping to attend some of the many events that the IMRG organises. Renowned for their high-quality content and ground-breaking research, these events provide excellent networking and speaking opportunities. Retailers choose the topics that they wish to learn about and the IMRG then invites speakers from the relevant industries.

“We love presenting our ideas at events and we’re also very keen to participate in the IMRG’s V-Forum. Both enable us to respond to any queries that retailers may have about, for example, data feeds, affiliate programmes or e-commerce marketing,” continues Rob.

“It’s a great idea that the topics of the IMRG’s forums and events are chosen by the retailers themselves, as it means that their needs are met. FusePump have a wealth of knowledge and expertise within all areas of e-commerce, so we should be able to contribute on several occasions, something which we are more than happy to do.”

About FusePump
FusePump’s aim is to make multi-channel product marketing simple and profitable, whilst improving the online consumer buying experience. FusePump specialise in providing profitable e-commerce product marketing solutions for those involved in the online retail, travel and telco sectors. FusePump’s multi-channel marketing platform (MCMP) allows the effective promotion of products through all the major online channels including: paid search, marketplaces, comparison shopping, retargeting etc. This participation in multi-channel marketing helps drive incremental channel sales. www.fusepump.com