SME, Inc., the global strategic brand development firm, announced today the official launch of its new website, www.smebranding.com.
Online PR News – 28-May-2010 – – SME Unveils New Website
NEW YORK - (May 27, 2010) SME, Inc., the global strategic brand development firm, announced today the official launch of its new website, www.smebranding.com. The new website focuses on SME’s client work and capabilities as well as its award winning BrandONTM methodology- a strategic approach to building brands and is enhanced with a robust portfolio and an open interface that is dynamic, user-friendly and socially integrated.
“We wanted to build a site that is enjoyable for viewers and most of all, one that honors our incredible portfolio of client work with a transparent, gallery-style presentation,” says Ed O’Hara, Senior Partner and Chief Creative Officer of SME.
The website allows visitors to access information efficiently and turns the attention to the client with projected imagery and a focus on case studies to better reflect SME’s services, which also extends to digital and interactive strategies under SME Digital. The concept of social and community integration is very prevalent in the design with two new features. SME Speaks, an industry insight blog on branding trends, opinions and expertise, and SME5Q, a discussion forum with thought leaders where five brand-related questions are asked about their areas of expertise.
About SME Branding
Founded in 1989 as Sean Michael Edwards, SME has evolved from a consumer-packaged goods design firm to a global consultancy dedicated to providing clients with highly successful branding and design communication solutions.
Through its proprietary brand building methodology – BrandONTM – SME applies strategic thinking and motivating creative to increase brand value and create deep, long-term emotional connections with consumers and partners.
With offices in New York, London and Tokyo, SME offers a wide range of brand building services including consumer insights, naming, identity, advertising, social media, interactive, management and engagement.